Marketing Manager, High Net Worth Cards (12 months)

Royal Bank of Scotland; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Royal Bank of Scotland is seeking a Marketing Manager to shape and deliver marketing strategies for high-net-worth card products. You will lead the planning process for Cards marketing and collaborate with Data, Analytics and wider Cards teams to design, deliver and optimise campaigns.

The role offers hybrid working in a fast-moving environment with visibility across travel and cardholder benefits, plus opportunities to test new approaches and partnerships. 35 hours per week, 12-month contract.

Qualifications

• Experience in high-net-worth cards marketing.
• Budget management experience.
• Creativity and fresh strategic thinking.
• Knowledge of card marketing strategies, models and practices.
• Ability to manage multiple stakeholders and communicate effectively.

Responsibilities

• Deliver marketing strategies and briefs that support business priorities.
• Lead planning for Cards marketing and collaborate with key stakeholders across Cards and Marketing teams.
• Build and maintain strong relationships to ensure alignment and execution of campaigns.

Skills

High-net-worth cards marketing

Budget management

Stakeholder management

Communication

Networking

Attention to detail

Job description

Join us as a Marketing Manager

This is a valuable opportunity to play a role in shaping marketing campaigns for high-net-worth cards, using insight, data and experimentation to increase reach and utilisation

You'll be leading the client marketing and communications activity working closely with Data and Analytics and wider Cards colleagues to design, deliver and optimise always-on campaigns

Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and visibility and an opportunity to build premium experiences across travel and other card holder benefits

Using customer data, experimentation, and test-and-learn approaches to optimise always-on engagement journeys, working closely with Data & Analytics and decisioning colleagues

We're offering this role for 12 months

What you'll do

As a Marketing Manager, you'll be developing and delivering marketing strategies and briefs that support the priorities of our business. You'll lead on the overall planning process for Cards marketing, and build strong relationships with key stakeholders across the Cards function and Marketing teams.

Day-to-day, you'll be:

• Delivering against the brief, at all stages of the campaign
• Distributing and signing off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We're looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You'll bring fresh thinking and creativity to your work, paired with knowledge of card marketing strategies, models and practices.

Along with this, you'll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills

Hours

35

Job Posting Closing Date:

Job Posting Closing Date is not yet published.

Ways of Working:Hybrid