Marketing manager for high-net-worth cards

NatWest Group; Greater London; Presencial; GBP 45.000 - 65.000; Tempo integral

Resumo da vaga

NatWest Group is seeking a Marketing Manager to shape always-on campaigns for high-net-worth cards. You will lead client marketing and communications, working with Data & Analytics and Cards colleagues to design, deliver and optimise campaigns for premium experiences across travel and holder benefits.

You will develop marketing strategies, run planning processes, manage budgets, and coordinate with key stakeholders across Cards and Marketing to drive reach and utilisation.

Qualificações

• Background in high-net-worth cards marketing with budget management experience.
• Knowledge of card marketing strategies, models and practices.
• Ability to manage multiple stakeholders and coordinate across teams.
• Excellent attention to detail and strong communication skills.
• Networking and influencing abilities to drive collaboration and impact.

Responsabilidades

• Using customer data, experimentation and test-and-learn to optimise always-on engagement journeys with Data & Analytics colleagues.
• Developing and delivering marketing strategies and briefs to support business priorities.
• Lead overall planning for Cards marketing and build relationships with key stakeholders across Cards and Marketing.
• Deliver campaigns end-to-end: briefs, execution, sign-off and performance review.
• Manage and track marketing budgets to ensure targets are met and spent is accountable.
• Leverage partnerships to reflect leading thinking and best practices across campaigns.

Conhecimentos

Budget management

Card marketing strategies

Stakeholder management

Attention to detail

Communication skills

Networking and influencing

Descrição da vaga

Описание:

This is a valuable opportunity to play a role in shaping marketing campaigns for high-net-worth cards, using insight, data and experimentation to increase reach and utilisation You’ll be leading the client marketing and communications activity working closely with Data and Analytics and wider Cards colleagues to design, deliver and optimise always-on campaigns Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and visibility and an opportunity to build premium experiences across travel and other card holder benefits

Задачи:

Using customer data, experimentation, and test-and-learn approaches to optimise always-on engagement journeys, working closely with Data & Analytics and decisioning colleagues As a Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll lead on the overall planning process for Cards marketing, and build strong relationships with key stakeholders across the Cards function and Marketing teams. Delivering against the brief, at all stages of the campaign Distributing and signing off all campaigns Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

Требования:

We’re looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of card marketing strategies, models and practices. The ability to manage multiple stakeholders Excellent attention to detail Good communication skills Networking and influencing skills

Условия:

We're offering this role for 12 months