Marketing Lead, High Net Worth Cards (12 months)

RBS; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Coutts is recruiting a Marketing Lead to own the end-to-end marketing strategy for our high-net-worth card proposition. You will drive launch readiness, create distinctive client experiences, and support acquisition with new accounts as the primary commercial target.

The role operates in a fast-moving environment with high visibility and collaboration across teams. Day-to-day, you will design and deliver the strategy, sign off campaigns, manage budgets, and ensure activities align with our

Qualifications

• Background in high-net-worth cards marketing and budget management.
• Fresh thinking and creativity in marketing delivery.
• Knowledge of designing card marketing strategies, models and practices.
• Ability to manage multiple stakeholders.
• Excellent attention to detail and strong communication skills.
• Networking and influencing skills.

Responsibilities

• Own end-to-end marketing strategy for high-net-worth cards from launch to delivery, measurement and optimisation.
• Ensure day-one launch readiness and distinctive client experiences.
• Support acquisition with new accounts as the primary commercial target.
• Design and deliver against the strategy at all campaign stages.
• Distribute and sign off all campaigns and track budgets to hit targets.
• Leverage strategic partnerships to reflect Coutts benefits in communications.

Skills

Budget management

Stakeholder management

Card marketing

Campaign design

Communication

Job description

Join us as a Marketing Lead

• This is a valuable opportunity to lead the marketing strategy and activation for a high-net-worth card proposition
• You’ll be leading the development and delivery of the marketing and communications strategy, for a distinctive and commercially successful high-net-worth cards proposition
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect great visibility and an opportunity to build premium experiences across travel and other card holder benefits
• We’re offering this role for 12 months

What you’ll do

As a Marketing Lead, you will own the end-to-end marketing strategy for high-net-worth cards, from launch planning through to delivery, measurement and optimisation. Your focus will be in delivering day-one launch readiness, creating distinctive client experiences and supporting acquisition, with new accounts as the primary commercial target.

Day-to-day, you’ll be:

• Designing and delivering against the strategy, at all stages of the campaign
• Distributing and signing off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity reflects the benefits, experiences and client communications as a cohesive and distinctive Coutts proposition

The skills you’ll need

We’re looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of designing card marketing strategies, models and practices.

Along with this, you’ll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills

Hours

35

Job Posting Closing Date:

Job Posting Closing Date is not yet published.

Ways of Working:Hybrid