Marketing Lead: High-Net-Worth Card Experiences (12m)

NatWest Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

NatWest Group (Coutts) is seeking a Marketing Lead to shape the end-to-end marketing strategy for our high-net-worth card proposition. You will drive launch readiness, client experiences and acquisition efforts for premium cardholders.

You will lead a collaborative team, manage budgets, and ensure campaigns reflect our premium brand with strong stakeholder engagement across travel benefits and exclusive client communications.

Qualifications

• Experience leading marketing for high-net-worth card propositions.
• Proven ability to manage budgets and optimize spend.
• Strong stakeholder management and communication.
• Track record designing customer experiences for premium products.

Responsibilities

• Own end-to-end marketing strategy for high-net-worth cards.
• Lead launch planning, delivery, measurement, and optimization.
• Ensure day-one launch readiness and distinctive client experiences.
• Support acquisition with new accounts as primary target.
• Design and sign off campaigns, manage budgets and track spend.
• Leverage partnerships to align benefits and communications.

Skills

HNW Card Marketing

Campaign design

Budget management

Stakeholder management

Attention to detail

Communication skills

Networking and influencing

Job description

NatWest Group (Coutts) is seeking a Marketing Lead to shape the end-to-end marketing strategy for our high-net-worth card proposition. You will drive launch readiness, client experiences and acquisition efforts for premium cardholders.

You will lead a collaborative team, manage budgets, and ensure campaigns reflect our premium brand with strong stakeholder engagement across travel benefits and exclusive client communications.