Marketing Lead, High Net Worth Cards (12 months)

Royal Bank of Scotland; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Royal Bank of Scotland is seeking a Marketing Lead to own the end-to-end marketing strategy for our high-net-worth card proposition. You will lead launch planning, delivery, measurement and optimization, focusing on day-one readiness and premium client experiences.

In a fast-moving, collaborative environment, you will drive acquisition via new accounts and coordinate campaigns with budgets and strategic partnerships to reflect the Coutts proposition.

Qualifications

• Proven background in high-net-worth cards marketing.
• Budget management experience.
• Experience designing card marketing strategies and practices.

Responsibilities

• Own end-to-end marketing strategy for the high-net-worth card proposition from launch to delivery, measurement and optimisation.
• Ensure day-one launch readiness and create distinctive client experiences.
• Support acquisition with new accounts as the primary commercial target.
• Design and deliver campaigns, sign-off processes and governance.
• Manage marketing budgets and track spend against targets.
• Leverage partnerships to align activity with the Coutts proposition.

Skills

Marketing strategy

Budget management

Stakeholder management

Attention to detail

Communication skills

Networking & influencing

Job description

Join us as a Marketing Lead

This is a valuable opportunity to lead the marketing strategy and activation for a high-net-worth card proposition You'll be leading the development and delivery of the marketing and communications strategy, for a distinctive and commercially successful high-net-worth cards proposition Joining a collaborative and influential team who operate in a fast moving environment, you can expect great visibility and an opportunity to build premium experiences across travel and other card holder benefits

We're offering this role for 12 months

What you’ll do

As a Marketing Lead, you will own the end-to-end marketing strategy for high-net-worth cards, from launch planning through to delivery, measurement and optimisation. Your focus will be in delivering day-one launch readiness, creating distinctive client experiences and supporting acquisition, with new accounts as the primary commercial target.

Day-to-day, you’ll be:

• Designing and delivering against the strategy, at all stages of the campaign
• Distributing and signing off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity reflects the benefits, experiences and client communications as a cohesive and distinctive Coutts proposition

The skills you’ll need

We're looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of designing card marketing strategies, models and practices.

Along with this, you’ll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills

Hours 35

Ways of Working: Hybrid