Marketing Manager, High Net Worth Cards (12 months)

NatWest Group; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

NatWest Group is seeking a Marketing Manager to shape and deliver marketing strategies for high-net-worth cards. You will lead the planning process and collaborate with Data & Analytics and Cards colleagues to design, deliver and optimise always-on campaigns.

The role emphasizes data-driven experimentation, stakeholder management and budget discipline, with a 12-month contract and visibility across premium cardholder benefits.

Qualifications

• Experience in high-net-worth cards marketing.
• Budget management experience and accountability.
• Collaborates with Data & Analytics and marketing teams.
• Thrives in a fast-moving financial services environment.

Responsibilities

• Develop and deliver marketing strategies and briefs for Cards marketing.
• Lead the overall planning process and build relationships with stakeholders.
• Manage campaign budgets, sign-off campaigns and track spend.
• Leverage partnerships to reflect leading thinking and best practices.

Skills

Stakeholder management

Attention to detail

Communication skills

Networking and influencing

Job description

Join us as a Marketing Manager

• This is a valuable opportunity to play a role in shaping marketing campaigns for high-net-worth cards, using insight, data and experimentation to increase reach and utilisation
• You’ll be leading the client marketing and communications activity working closely with Data and Analytics and wider Cards colleagues to design, deliver and optimise always-on campaigns
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and visibility and an opportunity to build premium experiences across travel and other card holder benefits
• Using customer data, experimentation, and test-and-learn approaches to optimise always-on engagement journeys, working closely with Data & Analytics and decisioning colleagues
• We're offering this role for 12 months

What you'll do

As a Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll lead on the overall planning process for Cards marketing, and build strong relationships with key stakeholders across the Cards function and Marketing teams.

Day-to-day, you’ll be:

• Delivering against the brief, at all stages of the campaign
• Distributing and signing off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of card marketing strategies, models and practices.

Along with this, you’ll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills