PPC Specialist - 12 Month Contract (UK/IE based)

Neilson Financial Services; Ashford; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Remote work options

Flexible working

25 days annual leave

Career progression

Global exposure

Job summary

Neilson Financial Services is seeking a PPC Specialist to manage Google Search, PMAx and Microsoft Ads for UK and international markets. You will analyse performance, optimise bidding strategies, and collaborate with BI/UX teams to drive lead generation.

The role demands 3+ years in high-volume PPC, strong communication, and a commercial mindset. Remote-friendly with opportunities for hybrid working and exposure to global campaigns.

Qualifications

• 3+ years hands-on PPC experience in high-volume B2C or agency environments.
• Experience in financial services is highly desired, but not required.
• Strong communication and presentation skills, both written and verbal.
• Excellent attention to detail, energy and adaptability in a fast-paced environment.
• Commercial and business acumen.

Responsibilities

• Create, track, analyse, and optimise PPC campaigns (Google Search Ads, PMAx and Microsoft Ads) across UK and international markets.
• Analyse campaign performance to identify opportunities to grow lead volume.
• Review and write new ad copy to increase CTR, QS and ad relevancy.
• Manage ad copy changes through the Compliance sign-off process.
• Test and adopt new smart bidding strategies (Target IS, Target ROAS, TCPA) to hit business goals.
• Coordinate the execution of all campaigns with meticulous attention to detail.
• Collaborate with BI, UX and web analytics teams to ensure data quality and campaign trafficking.
• Track daily, weekly and monthly KPIs to identify opportunities for improvement.
• Present performance updates to management through dashboards.

Skills

Google Ads

Microsoft Ads

Ad Editors

Keyword research

Google Analytics

Excel / Google Sheets

Competitor monitoring

AI / automation scripts

Job description

PPC Specialist (UK/IE based)

ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market.

ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a performance-driven PPC Specialist who will be responsible for managing Google Search and Performance Max campaigns primarily in the UK market. Performance marketing drives our business, and PPC is a key component in our success. If the thoughts of competing in one of the most competitive search verticals across multiple brands in multiple international markets excite you, then you are in the right place. Please read on. The PPC Specialist will play a key role in executing campaigns on Google Ads and Microsoft Ads across multiple brands in the UK, Canada, Australia and beyond. They are at home analysing and optimising big-budget campaign performance through a commercial lens and focusing their attention on the dial turners when faced with multiple competing priorities. Outside of the PPC platforms, they are comfortable communicating with BI, UX and web analytics specialists to get the job done.

Your Duties & Responsibilities

• Core responsibility is to create, track, analyse, and optimise pay-per-click campaigns (Google Search Ads, PMAx and Microsoft Ads) in various GEOs in a highly competitive PPC industry
• Analyse campaign performance to identify optimisation opportunities to grow lead volume
• Review and improve existing and write new ad copy to increase CTR, QS and ad relevancy
• Manage ad copy changes through the Compliance sign-off process
• Test & adopt new smart bidding strategies (Target IS, Target ROAS, TCPA, etc.) to support the business goals
• Manage the execution of all campaigns, ensuring attention to detail and avoiding errors
• Work with the wider marketing team to ensure coordination of campaign landing pages
• Ensure high-quality data / BI is maintained through accurate campaign trafficking
• Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
• Taking management through performance on a regular basis through various dashboards
• Produce reports showing CTR, CPC, Lead CVR and other key metrics, highlighting areas for campaign improvement

Your Knowledge & Skills

• Google Ads is essential, with Microsoft Ads beneficial
• Working with Ad Editors to make bulk changes is required
• Keyword research skills are required
• Experience in Google Analytics or a similar web analytics platform
• Highly proficient in Excel / Google Sheets
• Use of competitor monitoring and business intelligence tools
• Google Ads AI/automation/scripts experience is a nice-to-have

Your Experience

• At least 3 years of hands-on PPC experience in a high-volume B2C or agency environment
• Experience in the financial services industry is highly desired, but not a requirement
• Excellent communication and presentation skills, both written and verbal
• Strong attention to detail
• Drive, passion, and innovative thinking
• High energy and enthusiasm
• Ability to embrace change in a fast-paced environment – fluid and flexible
• Strong organisational skills
• A professional demeanour
• A positive attitude and “can-do” approach to all aspects of the role
• Commercial and business acumen

What You’ll Get In Return

• Exciting career progression – our business is global, and we’re expanding, so the opportunities are endless
• Start-up vibe, fast-paced, innovative environment - nestled in the arms of a global leader
• Advance your skillset - our team are the best in the business, so you’ll learn a lot. We’d like to learn from you, too!
• Remote flexibility: Work from home and/or office (the choice is yours!)
• Growth opportunities: Stay at the forefront with continuous learning
• Inclusive culture: Be part of a diverse, collaborative NFS team!
• Happy holidays - 25 days of annual leave
• Very competitive salary – we’re happy to pay for the best!

If you are passionate about making a difference, you thrive in a fast-paced and entrepreneurial environment, and you want to be a part of a high-performing team, we would love to hear from you!