Head of Growth (Web2App & Paid Acquisition)

Kids Ai; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

London office

Job summary

Kids Ai in London is seeking a hands-on Growth Marketer to own our acquisition engine end to end. You will scale paid channels across Meta, Google, TikTok and Apple Search Ads in a hybrid setup (3 days on-site).

You'll optimize the web2app funnel, reduce CAC, boost retention and ROAS, and work closely with product to close the loop between acquisition and retention. AI-native tooling and rapid testing are encouraged. If you have scaled consumer apps and a data-driven mindset, you'll thrive here.

Qualifications

• Proven track record scaling consumer or mobile app growth.
• Hands-on expertise in web2app acquisition funnels.
• Experience managing real budgets with measurable ROAS targets.
• Strong brand instincts backed by data.
• Fluency in analytics, attribution and experimentation.
• AI-native mindset with custom agent automation.

Responsibilities

• Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads.
• Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion.
• Run rapid creative testing loops and iterate on messaging, hooks and offers.
• Shape our brand and positioning across every touchpoint.
• Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA).
• Partner with product to close the loop between acquisition and retention.

Skills

Paid acquisition

Web2app funnel

Analytics

Brand instinct

AI tools

Ownership

Tools

PostHog

AppsFlyer

Google Analytics

Job description

You'll own our entire acquisition engine end to end, working hybrid from our London office (3 days a week on-site). This is a hands-obsessed role for someone who has personally scaled consumer apps, not just managed agencies. You'll live in the numbers (CAC, LTV, ROAS, retention) and turn spend into profitable, compounding growth.

What you'll do

• Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads
• Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion
• Run rapid creative testing loops and iterate on messaging, hooks and offers
• Shape our brand and positioning across every touchpoint
• Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA)
• Partner with product to close the loop between acquisition and retention

What we're looking for

• Proven track record scaling consumer or mobile app growth (bonus: kids apps)
• Deep, hands-on expertise in web2app acquisition funnels
• Mastery of paid channels: you've personally managed real budgets and hit real ROAS targets
• Strong brand and creative instincts, backed by data
• Fluency with analytics, attribution and experimentation
• AI-native: AI tools are your default way of working, and you've built your own agents and automations for creative, analysis and reporting
• Resourceful and ownership-driven: you get results without a big team or budget, and you thrive at an early-stage startup

Bonus

• Experience in EdTech, kids and family apps, or D2C subscriptions
• You've taken an app from early traction to scale

Why now

Fresh off our $3M seed, you'll join early with real ownership of the growth function and the budget to prove what works.