Paid Media Manager

Inspiring Vet Care; England; On-site; GBP 50,000 - 80,000; Full time

Job summary

Inspiring Vet Care is seeking a results-driven Paid Media Manager to join the Group Acquisition Team. You will own paid search across multiple markets while exploring social, programmatic, and AI-driven marketing solutions to drive customer acquisition and engagement.

You'll report to the Group Acquisition Lead and collaborate with regional teams, agencies and platform partners. The role combines strategic thinking with hands-on campaign management, performance analysis, testing, and

Qualifications

• Proven experience as a Paid Media Manager or similar role.
• ,
• Deep expertise in Google Ads and SEM/PPC.
• Experience managing large, complex accounts and driving growth.
• Strong analytical skills using GA4 and Excel.
• Experience with automation/AI tools to boost performance.
• Excellent stakeholder management and communication.

Responsibilities

• Develop, execute, optimise and report on paid media campaigns across multiple markets.
• Own paid search strategy and performance for your markets, driving customer acquisition and growth.
• Collaborate with local marketing teams to align channel strategies with market growth.
• Analyse campaign and business performance, translating data into actionable insights.
• Lead campaign measurement, tracking and reporting to keep stakeholders informed.
• Drive continuous optimisation through audience targeting, bidding, and budget management.
• Design and evaluate testing programmes, including incrementality testing with data teams.
• Build relationships with internal teams, agencies and platform partners.
• Leverage automation and AI tools to improve campaign effectiveness and efficiency.
• Stay ahead of industry trends and opportunities in paid media.

Skills

Stakeholder management

Analytical thinking

Campaign optimisation

Strategic thinking

Project management

Tools

Google Ads

GA4

Excel

Looker Studio

Power BI

BigQuery

Job description

Drive Growth Through Data-Driven Paid Media

We’re looking for an ambitious and commercially focused Paid Media Manager to join our Group Acquisition Team and play a key role in driving customer acquisition and engagement across multiple international markets.

This is an exciting opportunity for a paid media specialist who thrives on combining strategic thinking with hands on campaign management. You’ll take ownership of paid search activity across a portfolio of markets while exploring opportunities across emerging channels including paid social, programmatic advertising, and AI driven marketing solutions.

What You’ll Be Doing

• Develop, execute, optimise and report on paid media campaigns across multiple markets.
• Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth.
• Collaborate with local marketing teams to align channel strategies with market growth objectives.
• Analyse campaign and business performance, translating data into actionable insights and recommendations.
• Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.
• Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.
• Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.
• Build strong relationships with internal stakeholders, agencies and platform partners.
• Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.
• Stay ahead of industry trends and emerging opportunities within the paid media landscape.

What We’re Looking For

• Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side.
• Deep expertise in Google Ads and strong SEM/PPC knowledge.
• Experience managing large, complex accounts and delivering against commercial growth targets.
• Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel.
• Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency.
• Excellent stakeholder management and communication skills.
• Strong project management and organisational abilities.
• A commercial mindset with a collaborative approach and attention to detail.

Bonus Points If You Have

• Experience with Meta Ads or other paid media channels beyond search.
• Experience in multi-location or location-based businesses.
• Background in veterinary, healthcare, pet care or other service-led sectors.
• Knowledge of Google Tag Manager, Looker Studio or Power BI.
• Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish.
• Experience with Microsoft 365.
• Knowledge of BigQuery, SQL, Python or other data analysis tools.

Why Join Us?

You’ll be joining a high performing acquisition team where innovation, experimentation and data driven decision making are central to success. This role offers the opportunity to make a measurable impact on business growth, work across international markets and help shape the future of paid media through emerging technologies and AI driven solutions.

If you’re passionate about performance marketing, thrive on delivering results, and want to be part of a team that’s constantly pushing the boundaries of digital acquisition, we’d love to hear from you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.