PPC & Paid Media Analyst

The BDPN; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

OptiCommerce, a specialist performance agency, is seeking a PPC & Paid Media Analyst to drive campaigns that deliver real commercial impact across UK, Ireland, North America and Nordics. Based in our London office with a hybrid model, you'll manage multi-market paid campaigns and collaborate with SEO, content and analytics teams.

You'll build, test and optimise campaigns, monitor budgets, and provide insights through Looker Studio dashboards, GA4 and GTM to guide client strategy.

Qualifications

• 3+ years’ experience managing Google Ads campaigns, OR 2+ years agency PPC
• Experience managing multiple accounts simultaneously
• Strong understanding of conversion tracking and attribution
• Proficient with GA4 and Google Tag Manager
• Experience optimizing toward CPA / ROAS targets
• Excellent written English and communication skills

Responsibilities

• Build and optimise Google Ads campaigns from brief to launch and scale
• Manage budgets across multiple markets and currencies
• Develop keyword strategies aligned to commercial intent and client objectives
• Write and test high-performing ad copy
• Develop remarketing and audience targeting strategies
• Improve conversion rates through landing page testing and insights
• Monitor campaign pacing and performance against targets
• Create Looker Studio dashboards for performance reporting
• Collaborate with SEO, content and web teams on integrated campaigns

Skills

Google Ads management

Campaign optimization

Budget management

Analytics

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Looker Studio

Job description

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

What you’ll be doing

Campaign management

Build and optimise Google Ads campaigns from initial brief through to launch and scale

Manage budgets across multiple markets and currencies

Execute keyword strategies aligned to commercial intent and client objectives

Write and test high-performing ad copy

Develop remarketing and audience targeting strategies

Performance optimisation

Improve conversion rates through landing page insight and testing

Identify growth opportunities using Auction Insights and competitor positioning

Monitor campaign pacing and performance against targets

Identify and resolve performance issues efficiently

Tracking & reporting

Work within GA4 and Google Tag Manager to ensure accurate tracking

Use call tracking and conversion attribution tools

Build and maintain Looker Studio dashboards

Work alongside SEO, content and web teams on integrated campaigns

Contribute ideas to improve campaign structure and agency processes

Support client strategy conversations with performance insights

What we’re looking for

3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience

Experience managing multiple accounts simultaneously

Strong understanding of conversion tracking and attribution

Comfortable working within GA4 and Google Tag Manager

Experience optimising toward CPA / ROAS targets

Strong analytical skills with the ability to identify trends and opportunities

Excellent written English and communication skills

Nice to have

Looker Studio reporting experience

Experience with call tracking platforms

Experience working with e-commerce or appointment-driven businesses

Exposure to international campaigns across multiple markets

Real ownership of client accounts and campaign strategy

Hybrid working flexibility

A performance-focused agency environment

Sector-specialist expertise in optical retail and healthcare

Cross-channel learning across SEO, CRO, landing pages, content and analytics

Responsibility for real client outcomes

Opportunities to attend industry events and exhibitions

Clear progression toward Senior PPC / Performance Strategist roles

Support from an experienced performance marketing leadership team