PPC Account Manager

TMWI; Stratford-upon-Avon; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

25 days annual leave + bank holidays

Pension scheme

Private health insurance

Regular social events

Job summary

TMWI is seeking an experienced PPC Account Manager to join our Stratford-upon-Avon team. You will manage and optimise paid search campaigns across Google and Microsoft, driving performance and client outcomes within a collaborative agency setting.

You will report to the PPC Manager, work on diverse client accounts, and contribute to strategy, reporting and ongoing optimisation. Hybrid working and a supportive development environment are offered.

Qualifications

• Minimum 3+ years’ paid search (PPC) experience.
• Experience across Google and Microsoft Ads.
• Google Ads certification preferable.
• Proficient in Google Analytics.
• Strong communication and client-facing skills.
• Willingness to learn and progress in a growing agency.
• Excellent organisational skills and attention to detail.

Responsibilities

• Build, manage and optimise PPC strategies across multiple clients with clear KPIs.
• Handle day-to-day PPC activity: setup, bid strategies, ad copy and daily optimisations.
• Manage budgets, billing reconciliation and spend pacing to achieve target ROAS/CPA.
• Produce campaign reports with insights and client presentations.
• Collaborate with SEO, social and programmatic teams for integrated campaigns.
• Engage in client calls, meetings and emails to manage expectations.
• Provide actionable insights on ad copy, targeting and keywords.
• Conduct keyword research aligned to client industries and trends.

Skills

PPC strategy

Client management

Analytical thinking

Budget optimization

Communication

Education

Google Ads Certification

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Job description

Are you an experienced PPC specialist looking to further your career in a fast-paced and growing agency?

We’re looking for a PPC Account Manager to join our PPC team, based in Stratford-upon-Avon, and get stuck into all aspects of PPC across Search, including Google and Microsoft, Search, Pmax, Shopping and more. You will support the PPC Manager in the planning, implementation and optimisation of all paid search campaigns, running your own accounts and taking responsibility for their strategies, implementation and results.

The role is based in the Search team, which looks after SEO and PPC, and sits within a fully integrated agency, meaning you’ll also be working with paid media teams across social and programmatic to ensure a holistic and integrated approach to our clients. This offers plenty of opportunities to collaborate and learn outside of the world of paid search.

Reporting to the PPC Manager, the ideal candidate will have a minimum of 3+ year’s paid search (PPC) experience, great communication skills, as well as a willingness to learn and progress within our growing business.

Business Responsibilities:

• Building, managing and optimising PPC strategies across a range of clients, working with a clear and defined set of KPIs
• Manage day-to-day PPC activity and overseeing the performance of your accounts - campaign set up, bid strategies, ad copy and daily optimisations
• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL/ROAS)
• Campaign reporting, including written commentary and insights for clients, as well as client meeting presentations and data analysis
• Supporting the wider team with planning, reporting, research and implementation
• Confident in client facing account management, including calls, meetings and emails
• Provide insights and suggestions to further enhance campaigns, e.g. ad copy, creative, targeting, keywords, structure, bid strategies etc.
• Conducting keyword research and insights to ascertain what users who are in-market are searching for, specific to the client’s industry
• Stay updated with the latest PPC trends and Google/Microsoft Ads features
• Maintain high awareness of the industry offerings and actively testing new initiatives
• Managing the client’s expectations and keeping clients and internal teams up to date at each stage of the campaign

People Responsibilities:

• To work integrated across the agency teams where required
• Share the great work you do with the rest of the team and wider agency
• Comply with the PDP process and continued growth of team members with clear feedback and supporting their training and upskilling where required

Skills & Experience:

• At least 3+ years’ experience in a similar PPC role, with experience managing paid search campaigns independently
• Experience across Google & Microsoft Ads
• Google Ads certification preferable
• Proficient in Google Analytics
• Understanding of scripts/tags and Google Tag Manager would be beneficial
• Willingness to learn, adapt, and progress within a fast-paced marketing agency
• Excellent organisational skills, attention to detail and the ability to prioritise
• Possess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.
• Understanding of wider digital marketing and the impact this has on paid media strategies
• Strong verbal and written communication skills, both with clients and internally
• Proficient with Microsoft Office/ Google (primarily Excel and PowerPoint)

Benefits:

• Generous salary
• Hybrid working
• 25 days annual leave, plus bank holidays, increasing with length of service
• Birthday as an additional day annual leave
• Monthly subscription of your choice (E.g. Netflix, Prime, Disney+, Perk Box or Calm)
• Private health insurance
• Pension scheme
• Long-term illness income support
• Death in service cover
• Early Friday finish during summer months
• Be part of a friendly and motivated team
• Regular social events
• Management team dedicated to your development and progression