PPC & Paid Media Analyst — Global Campaign Impact

The BDPN; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

OptiCommerce, a specialist performance agency, is seeking a PPC & Paid Media Analyst to drive campaigns that deliver real commercial impact across UK, Ireland, North America and Nordics. Based in our London office with a hybrid model, you'll manage multi-market paid campaigns and collaborate with SEO, content and analytics teams.

You'll build, test and optimise campaigns, monitor budgets, and provide insights through Looker Studio dashboards, GA4 and GTM to guide client strategy.

Qualifications

• 3+ years’ experience managing Google Ads campaigns, OR 2+ years agency PPC
• Experience managing multiple accounts simultaneously
• Strong understanding of conversion tracking and attribution
• Proficient with GA4 and Google Tag Manager
• Experience optimizing toward CPA / ROAS targets
• Excellent written English and communication skills

Responsibilities

• Build and optimise Google Ads campaigns from brief to launch and scale
• Manage budgets across multiple markets and currencies
• Develop keyword strategies aligned to commercial intent and client objectives
• Write and test high-performing ad copy
• Develop remarketing and audience targeting strategies
• Improve conversion rates through landing page testing and insights
• Monitor campaign pacing and performance against targets
• Create Looker Studio dashboards for performance reporting
• Collaborate with SEO, content and web teams on integrated campaigns

Skills

Google Ads management

Campaign optimization

Budget management

Analytics

Cross-functional collaboration

Tools

GA4

Google Tag Manager

Looker Studio

Job description

OptiCommerce, a specialist performance agency, is seeking a PPC & Paid Media Analyst to drive campaigns that deliver real commercial impact across UK, Ireland, North America and Nordics. Based in our London office with a hybrid model, you'll manage multi-market paid campaigns and collaborate with SEO, content and analytics teams.

You'll build, test and optimise campaigns, monitor budgets, and provide insights through Looker Studio dashboards, GA4 and GTM to guide client strategy.