PPC Executive

reactive-recruitment; Leeds; Hybrid; GBP 28,000 - 30,000; Full time

Benefits offered by this job

Hybrid working

Leeds head office

Job summary

Reactive Recruitment is seeking a PPC Executive to join their digital marketing team in Leeds on a hybrid basis. You will manage campaigns across Google Ads, Meta Ads and Microsoft Advertising for a portfolio of smaller accounts, optimising performance and bidding.

The role offers a starting salary of £28,000–£30,000 with office presence part of the week and remote work otherwise. You will work with the PPC Manager, contribute ideas for workflows, and help grow the PPC department in a busy

Qualifications

• 1–3 years' PPC experience; agency experience preferred.
• Strong knowledge of Google Ads, Meta Ads and Microsoft Advertising.
• Experience with GA4 and Google Tag Manager.
• Excellent communication and organisational skills.
• Able to work independently and manage multiple client accounts.

Responsibilities

• Manage and optimise PPC campaigns across Google Ads, Meta Ads and Microsoft Advertising.
• Handle a portfolio of lower-budget accounts with day-to-day activity.
• Monitor budgets, spend and conversion trends; adjust bids and strategies.
• Build/refine keyword lists, ad copy, audiences and campaign structures.
• Support tracking setups using GA4, GTM and other tools.
• Collaborate with account managers to ensure smooth onboarding and client experience.
• Contribute ideas to improve PPC workflows and reporting.

Skills

PPC management

Google Ads

Meta Ads

Microsoft Advertising

GA4

Google Tag Manager

Campaign optimisation

Communication

Organisation

Independence

Tools

GA4

Google Tag Manager

Canva

Photoshop

Job description

Package: £28k - 30k per year + excl. benefits and career

Role:

Reactive Recruitment are working with a long-standing and reputable digital marketing/design agency who are currently looking for a talented PPC Executive to work on a hybrid basis from their head office in Leeds, West Yorkshire.

PPC Executive - Package:

• Starting salary of £28,000-£30,000 per annum
• Hybrid working with head office in Leeds
• Office-based every Tuesday and Thursday, with remote working for the remainder of the week
• Fantastic opportunity to develop within a growing and evolving PPC department

Overview:

Our client currently seek a motivated PPC Executive to join their growing PPC team. This is a great opportunity for someone with 1-3 years' hands-on PPC experience who is ready to take the next step in their career within an established digital marketing environment.

You'll take day-to-day responsibility for a portfolio of smaller, lower-budget client accounts, managing and optimising campaigns across Google Ads, Microsoft Advertising and Meta Ads. You'll work closely with the PPC Manager, following established processes while taking ownership of campaign performance, tracking and optimisation.

The role will also provide the opportunity to contribute ideas towards improving workflows, reporting and the overall client experience as the PPC department continues to grow and develop.

Duties include:

• Manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads
• Take day-to-day responsibility for a portfolio of lower-budget PPC accounts
• Monitor campaign performance, budgets, spend and conversion trends
• Build and refine keyword lists, ad copy, audience targeting and campaign structures
• Monitor and optimise bidding strategies, match types and Performance Max campaigns
• Support and develop tracking setups using GA4, Google Tag Manager and other tracking platforms
• Review campaign data and identify opportunities to improve performance and return on investment
• Identify potential upsell and cross-sell opportunities across existing client accounts
• Work closely with account managers to support smooth client onboarding and communication
• Assist with creative tasks using Canva or Photoshop where required
• Follow internal processes to ensure consistent delivery and high-quality campaign management
• Contribute ideas to improve PPC workflows, reporting processes and client experience
• Work closely with the PPC Manager and wider digital marketing team
• Keep up to date with PPC developments, platform changes and industry best practices

Experience Required:

• 1-3 years' experience managing and optimising PPC campaigns (agency experience preferred)
• Strong understanding of Google Ads, Meta Ads and Microsoft Advertising fundamentals is essential
• Good knowledge of keywords, match types, bidding strategies and Performance Max campaigns
• Basic experience using GA4, Google Tag Manager and other tracking platforms is essential
• Good communication skills with the ability to explain PPC concepts clearly
• Strong organisational skills and attention to detail
• Comfortable working independently and managing multiple client accounts
• Ability to follow established processes while taking ownership of day-to-day campaign activity
• Experience working within a digital marketing agency
• Familiarity with Canva or Photoshop
• Experience identifying upsell or cross-sell opportunities within existing client accounts