Senior PPC Executive

Pivotal London; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Pivotal London Ltd is a fast-growing digital travel business helping customers discover and book ferry journeys across more than 30 international markets. Its performance team is small, hands-on and focused on using data and testing to improve customer acquisition and grow the business.

The Senior PPC Executive role offers hands-on ownership of optimising paid search across international markets, with a data-led, test-driven approach in a hybrid work setup to support growth and peak campaigns.

Qualifications

• Solid PPC experience with hands-on paid search account management.
• Experience with international markets and e-commerce is a plus.
• Strong data-driven approach and skills to interpret campaign results.

Responsibilities

• Manage and optimise paid search accounts with a focus on lower-funnel activity.
• Monitor performance, adjust bids, budgets and settings to hit KPIs.
• Plan and run tests; review results and apply learnings to campaigns.
• Prepare campaigns for seasonal peaks and new markets.
• Identify opportunities to grow market share in new international markets.

Tools

SA360

Job description

A fast-growing digital travel business helps customers discover and book ferry journeys across more than 30 international markets. Its performance team is small, hands-on and focused on using data and testing to improve customer acquisition and grow the business.

The Opportunity

• Make an impact: Join as a Senior PPC Executive and take hands-on responsibility for optimising paid search activity across international markets.
• Work at scale: Support a business that has significantly increased its advertising investment and plans to invest around £9 million next year.
• Shape what comes next: Most activity is lower-funnel search, giving you the chance to deepen and improve campaigns while helping explore opportunities in newer markets.
• Test, learn and improve: Work in a nimble, data-led team where you’ll have room to test ideas and make a tangible contribution to performance.
• Prepare for peak: Help refine accounts outside the busy summer booking season so campaigns are ready when demand rises.

Responsibilities

• Manage and optimise paid search accounts hands-on, with a strong focus on lower-funnel search activity.
• Monitor campaign performance and refine bids, budgets and campaign settings to support business KPIs.
• Plan and run tests, review the results and use what you learn to improve campaign performance.
• Test and retest account activity throughout the year, preparing campaigns for the seasonal summer booking peak.
• Identify opportunities to grow market share in newer international markets, including by adapting activity to local market needs.
• Turn performance data into clear insights and recommendations that help inform decisions.
• Work closely with the Head of Performance Marketing and the wider team, including colleagues in SEO.
• Keep abreast of relevant paid search developments and contribute to exploring new approaches and tools where they can support the team’s work.

Your Profile

• You have solid PPC experience and can demonstrate hands-on paid search account optimisation.
• You are comfortable working in a search-focused environment, with lower-funnel search at the centre of your day-to-day work.
• You take an inquisitive, test-and-learn approach and use data to assess performance and guide decisions.
• You can interpret campaign results and communicate a clear narrative around the data.
• Experience with Search Ads 360 (SA360) is strongly preferred; a particularly strong candidate without it may also be considered.
• Experience in e-commerce or managing campaigns across international markets would be useful.
• French, German, Italian or multilingual PPC experience would be an added advantage.
• You may have gained your experience in an agency or in-house setting; what matters most is the relevance of your skills and approach.
• You must have RTW without sponsorship in the UK and be able to committ to the hybrid requirements stated.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.