Head of PPC

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK eCommerce firm is seeking a Head of PPC to enhance paid search and shopping performance for a significant product catalogue. In this hands-on role, you will oversee all paid search activities, optimize campaigns, and align efforts with trading priorities. Candidates should possess extensive experience in PPC, particularly in managing complex eCommerce accounts, coupled with strong analytical skills. The position offers a competitive salary ranging from £60,000 to £80,000 and a hybrid working setup with three days per week in the Manchester office.

Qualifications

• Strong experience in PPC with a focus on paid search and shopping.
• Experience managing large or complex eCommerce accounts.
• Good understanding of Google Shopping and product data.

Responsibilities

• Own paid search and shopping performance across Google Ads and Microsoft Ads.
• Define and improve campaign structures to support scale and efficiency.
• Monitor performance closely and make ongoing optimisations.

Skills

PPC management

Analytical skills

Google Ads

Microsoft Ads

Commercial mindset

Feed management tools

Tools

GA4

Job description

Overview

A leading UK eCommerce business is hiring a Head of PPC to take ownership of paid search and shopping performance across a large and complex product catalogue.

This role is focused on driving revenue and efficiency through Google and Microsoft channels, with responsibility for how campaigns are structured, optimised, and scaled.

The Role

As Head of PPC, you will lead all paid search and shopping activity, ensuring campaigns deliver strong commercial performance.

This is a hands‑on role where you’ll be directly involved in campaign management, while also shaping how PPC operates across the business.

Key Responsibilities

• Own paid search and shopping performance across Google Ads and Microsoft Ads
• Define and improve campaign structures to support scale and efficiency
• Oversee how product data is used within campaigns to maximise visibility and results
• Monitor performance closely and make ongoing optimisations
• Align PPC activity with trading priorities such as stock, pricing and promotions
• Identify opportunities to grow revenue and improve efficiency
• Test new approaches, campaign types and optimisation strategies
• Ensure tracking, measurement and reporting are accurate and reliable

Requirements

• Strong experience in PPC, with a focus on paid search and/or shopping
• Experience managing large or complex eCommerce accounts
• Good understanding of Google Shopping and product data
• Commercial mindset with a focus on revenue and efficiency
• Comfortable working both strategically and hands‑on
• Strong analytical skills and attention to detail
• Experience with Microsoft Ads
• Familiarity with feed management tools
• Experience with analytics platforms such as GA4

Working Setup

• Full‑time role
• Hybrid: 3 days per week in Manchester office

Package

• £60,000 – £80,000 salary depending on experience