PPC Manager

Central Employment; Glasgow; On-site; GBP 35,000 - 52,000; Full time

Job summary

Central Employment is recruiting a PPC Manager for a Glasgow-based digital marketing agency. You will drive growth through multi-channel paid campaigns across search, social, and emerging channels, with a focus on data-driven strategies and performance reporting.

This role requires a proven track record in a fast-paced agency environment, managing multiple client accounts and delivering results through optimization and regular performance reviews.

Qualifications

• 2–4 years in a digital marketing agency.

Responsibilities

• Create multi-channel strategies aligned with client growth goals.

Skills

Agency experience

Client management

Deadline-driven

Google Ads (Search/Shopping/Perf Max/4

AI Max

Facebook/Instagram ads

Bing ads

LinkedIn/Pinterest/TikTok ads

Tools

Looker Studio

Google Analytics 4

Job description

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager.

Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.

Key Responsibilities

• Create multi-channel strategies aligned with diverse client growth business goals.
• Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
• Optimise daily budgets across diverse portfolios to maximise client return on investment.
• Conduct A/B testing on ad copy, landing pages, and audience segments.
• Lead client communication via regular performance calls, emails, and strategy reviews.
• Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
• Analyse performance data to find conversion bottlenecks and scale winning campaigns.
• Audit existing accounts to identify waste and discover new growth opportunities.

Required Experience & Skills

• 2–4 years working inside a digital marketing agency.
• Proven ability to manage multiple client accounts simultaneously.
• Experience meeting tight deadlines and shifting priorities quickly.
• Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max
• Expert execution of Facebook and Instagram conversion-focused campaigns.
• Proficient setup and optimisation of Bing search campaigns.
• Practical experience managing ads on LinkedIn, Pinterest, or TikTok.

Preferred Experience

• Google Ads Certifications (Search, Display, Measurement, Shopping).
• Meta Certified Digital Marketing Associate or Media Buying Professional.