PPC Manager

Better Placed; West Yorkshire; On-site; GBP 45,000 - 65,000; Full time

Job summary

Better Placed is seeking an experienced Paid Media/PPC professional to join a strong digital marketing team. The role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions.

The successful candidate will manage paid search accounts, deliver performance forecasts, and work with analytics to report on impact. This position suits someone with consumer-focused digital experience and a data-driven mindset.

Qualifications

• Hands-on experience with paid search platforms and large budgets.
• Confident in providing monthly forecasts with support from digital lead.
• Strong knowledge of Excel and Google Analytics with data-driven decision making.
• Able to develop long-term strategy with hands-on execution.

Responsibilities

• Manage and deliver the Paid Search strategy and daily performance of accounts.
• Oversee multi-million £ budget management and optimization.
• Drive automation initiatives to improve efficiency and outcomes.
• Collaborate with analytics to create bespoke paid search reports.
• Conduct keyword and market research, audience segmentation, and competitor analysis.

Skills

Paid Search

Budget Management

Data Analysis

Forecasting

Tools

Google Ads

Bing Ads

Job description

Our client has long been established as a market leading retail group with an increasing portfolio of product categories, and a very ambitious international growth strategy.

They pride themselves on delivering the best product and service to stay ahead within their sector.

They are looking for an experienced Paid Media/ PPC person to join a strong digital marketing team.

This role will suit any Paid Media/ PPC person with consumer experience. Offering an opportunity to take a step up in their career, the role offers full autonomy to manage and shape the Paid Media strategy, including budgets and decisions.

What I am looking for:

• Manage and deliver the Paid Search strategy, including the review and daily performance over accounts.
• Multi-million £ budget management
• Manage the PPC automation and devise and deliver key automation initiatives.
• Implement innovative strategies to achieve business targets and growth across our paid media accounts.
• Hands on bid management and daily account optimization.
• Work with the analytical team to create bespoke paid search performance reports.
• Conduct keyword research, market research, audience segmentation and competitor analysis.
• Build and manage relationships with external partners (Google & Bing).

The successful candidate must have:

• Hands on experience with paid search ad serving platforms and able to display experience of managing large budgets
• Confident in providing accurate monthly forecasts with the support of the head of digital
• Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
• Able to develop a long-term strategy with hands-on ability to get things done
• You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
• Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.