PPC Manager

MAC Recruit Group Ltd; Glasgow; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours

25 days annual leave

Learning and Development framework

Career growth pathways

Job summary

A forward-thinking marketing agency in Glasgow is seeking a Paid Media Manager to lead and optimize PPC campaigns, focusing on data-driven performance including Google Ads. This role offers competitive pay and opportunities for hybrid work, along with extensive benefits such as annual leave and flexibility in work hours. Ideal candidates will have at least 2 years of relevant experience and excellent analytical and communication skills.

Qualifications

• 2+ years of hands-on PPC experience, especially in Google Ads.
• Strong analytical skills for reporting and optimization.
• Proactive, innovative approach to digital marketing.

Responsibilities

• Execute and optimize paid media campaigns for maximum ROI.
• Use data insights to refine and enhance campaign performance.
• Manage media planning, setup, reporting, and budgets.

Skills

Google Ads

Data analysis

Reporting

Communication

Tools

Google Analytics

Microsoft Ads

Google Tag Manager

Job description

Overview

Join a forward-thinking, performance-driven marketing agency that is expanding globally and dealing with clients in numerous continents. This is an exciting opportunity to be part of a team that values collaboration, innovation, and continuous learning while delivering outstanding paid media campaigns for clients worldwide.

Job title

Paid Media Manager

Location

Glasgow – Hybrid

Base pay

Up to £40,000

The Role

They are looking for an experienced Paid Media Specialist with expertise in Google Ads and a strong focus on data-driven performance. In this role, you\'ll create and refine targeted PPC campaigns, analyze key metrics to enhance results, and play a key role in shaping digital strategy. Collaborating within a dedicated team, you\'ll have the support of your team around you while taking the lead in client discussions and campaign direction.

Key Responsibilities

• Execute and optimize paid media campaigns for maximum ROI.


• Use data insights to refine and enhance campaign performance.


• Manage media planning, setup, reporting, and budgets.


• Build strong client relationships through strategy and reporting.


• Lead internal and external knowledge-sharing sessions.


• Stay updated on industry trends to improve results.


• Collaborate with teams to strengthen campaign strategies.

What You’ll Need

• 2+ years of hands-on PPC experience, especially in Google Ads.


• Strong analytical skills for reporting and optimization.


• Proficiency in Google Analytics and GA4.


• Proactive, innovative approach to digital marketing.


• Excellent communication and stakeholder presentation skills.


• Adaptability to new advertising platforms.


• Team player in a fast-paced environment.

Bonus Skills

• Experience with Microsoft Ads or emerging platforms.


• Knowledge of Google Tag Manager.

What’s in It for You?

• Competitive salary up to £40,000 depending on experience.


• Flexible hours and hybrid working options.


• 25 days annual leave plus bank holidays (8 days).


• One week per year to work from anywhere.


• Access to premium events and travel opportunities.


• Regular team socials, including clubs.


• Learning and Development framework.


• Clear career growth and development pathways.

Our client values diversity and inclusion. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.

How to Apply

• Apply via LinkedIn to be considered for this role, or contact Brian at [e-mail]

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Advertising Services and Marketing Services