PPC Manager

Digital Gurus; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A well-established UK retail brand is seeking an experienced PPC Manager to bridge the in-house marketing team and the PPC agency. This mid-senior level role demands a strategic lead with hands-on PPC expertise. The successful candidate will manage PPC activities across multiple platforms and ensure alignment with commercial goals while delivering performance insights. Full-time position available in a dynamic marketing function.

Qualifications

• Extensive hands-on experience with PPC campaigns.
• Proven ability to challenge agency performance.
• Expertise in managing multiple online marketing channels.

Responsibilities

• Act as the primary PPC consultant between teams and agency.
• Own and shape PPC strategy overseeing agency output.
• Deliver insights and recommendations to stakeholders.

Skills

PPC strategy development

Campaign management

Performance analysis

Keyword optimization

Ad copywriting

Job description

The Role

We are partnering with a well-established and highly regarded UK retail brand to appoint an experienced PPC Manager into a critical, consultative role. This position sits between the in‑house marketing team and the appointed PPC agency, acting as the PPC subject‑matter expert and strategic lead. This is not a hands‑off or purely strategic role — the successful candidate must bring deep, hands‑on PPC expertise, with the credibility to guide, challenge, and improve performance across all paid search activity.

Key Responsibilities

• Act as the primary PPC consultant between internal teams and the external PPC agency
• Own and shape PPC strategy while overseeing agency delivery and output
• Bring hands‑on expertise across all aspects of PPC campaign build, management and optimisation
• Lead PPC activity across Search, Shopping, Performance Max, Display and YouTube (where relevant)
• Ensure best‑in‑class account structure, keyword strategy, bidding, ad copy, and feed optimisation
• Manage PPC performance across four retail websites serving the UK & Ireland
• Challenge agency thinking and ensure activity is aligned with commercial goals
• Deliver clear performance insights, recommendations and reporting to senior stakeholders
• Drive continuous improvement, innovation, and adoption of PPC best practice

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Retail