Planning Manager

PHD; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Omnicom Media in London is seeking a Planning Manager to guide global media planning standards and shape investment and measurement frameworks for adidas partnerships. You will collaborate with Strategy & Planning Directors and Innovation Lead to deliver planning guidance across audience strategy, channel planning and effectiveness principles.

The role emphasizes combining data, insights and creative thinking to deliver best-in-class planning that connects paid, owned, earned and retail media on

Qualifications

• Experience in communications planning or media strategy.
• Strong understanding of digital, social, content, and traditional media.
• Proficient with data to inform recommendations.
• Ability to balance global direction with local markets.
• Collaborative mindset across teams and markets.
• Passion for impactful, complex challenges.

Responsibilities

• Support the development and delivery of global media planning recommendations.
• Translate insights into actionable planning guidance.
• Champion the use of OMNI and planning tools to drive excellence.
• Help shape investment and measurement frameworks that support market success.
• Collaborate across global teams and local markets to ensure strategies are executed.
• Develop connected media experiences that drive business outcomes.

Skills

Communications planning

Media strategy

Marketing effectiveness

Digital media

Data-driven planning

Collaboration across teams

Global vs local balance

Tools

OMNI

Planning tools

Job description

We're looking for a Planning Manager to join our Global Strategy & Planning team at Omnicom Media. Working on one of our largest and most strategically important partnerships, you'll help shape best-in-class global media planning and support markets around the world to deliver outstanding local activation.

Agency

PHd

Job Function

Media

Job Subfunction

Media Planning and Buying

In this role, you'll work closely with the Strategy & Planning Director, Strategy Director and Innovation Lead to develop global planning guidance across audience strategy, channel planning, investment and measurement. You'll combine data, insights and effectiveness principles with creative thinking to help adidas connect with audiences across paid, owned, earned and retail media.

This is an exciting opportunity to influence global planning standards, champion innovative tools and approaches, and contribute to work that sits at the intersection of sport, culture and creativity.

What You'll Do

• Support the development and delivery of global media planning recommendations.
• Translate audience, cultural and commercial insights into actionable planning guidance.
• Champion the use of OMNI and planning tools to drive planning excellence.
• Help shape investment and measurement frameworks that support market success.
• Collaborate across global teams and local markets to ensure strategies are executed effectively.
• Develop connected media experiences that drive business and marketing outcomes.

What We're Looking For

• Experience in communications planning, media strategy or effectiveness-led marketing.
• Strong understanding of digital, social, content, commerce and traditional media channels.
• Confidence using data and planning tools to inform recommendations.
• Ability to balance global direction with local market relevance.
• Collaborative mindset with experience working across teams and markets.
• Passion for creating impactful work and solving complex challenges.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/