Global Media Planning Lead — Strategy & Insights

PHD; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Omnicom Media in London is seeking a Planning Manager to guide global media planning standards and shape investment and measurement frameworks for adidas partnerships. You will collaborate with Strategy & Planning Directors and Innovation Lead to deliver planning guidance across audience strategy, channel planning and effectiveness principles.

The role emphasizes combining data, insights and creative thinking to deliver best-in-class planning that connects paid, owned, earned and retail media on

Qualifications

• Experience in communications planning or media strategy.
• Strong understanding of digital, social, content, and traditional media.
• Proficient with data to inform recommendations.
• Ability to balance global direction with local markets.
• Collaborative mindset across teams and markets.
• Passion for impactful, complex challenges.

Responsibilities

• Support the development and delivery of global media planning recommendations.
• Translate insights into actionable planning guidance.
• Champion the use of OMNI and planning tools to drive excellence.
• Help shape investment and measurement frameworks that support market success.
• Collaborate across global teams and local markets to ensure strategies are executed.
• Develop connected media experiences that drive business outcomes.

Skills

Communications planning

Media strategy

Marketing effectiveness

Digital media

Data-driven planning

Collaboration across teams

Global vs local balance

Tools

OMNI

Planning tools

Job description

Omnicom Media in London is seeking a Planning Manager to guide global media planning standards and shape investment and measurement frameworks for adidas partnerships. You will collaborate with Strategy & Planning Directors and Innovation Lead to deliver planning guidance across audience strategy, channel planning and effectiveness principles.

The role emphasizes combining data, insights and creative thinking to deliver best-in-class planning that connects paid, owned, earned and retail media on