Integrated Customer Experience Associate Director

OMD; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

OMD is seeking a CXJ Planner to join a newly created role blending digital and eCommerce media planning with client management. The position operates within a fully localised planning and buying model, delivering connected customer experiences across the journey.

You'll activate campaigns across Google Ads, DV360, Meta, and retail platforms while driving growth through data-led optimisation and experimentation. Office-based collaboration is expected in line with Omnicom's in-office policy.

Qualifications

• Proven experience across auction-based digital media buying platforms.
• Strong understanding of eCommerce, retail media and performance marketing.
• Experience managing client relationships and translating business objectives into media strategies.
• Knowledge of audience targeting, conversion optimisation, attribution and measurement frameworks.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent project management skills with ability to manage multiple priorities.
• Confident communicator with strong stakeholder management and collaboration skills.
• A proactive mindset with a passion for testing, innovation and continuous improvement.
• Advanced Excel and PowerPoint skills are essential.

Responsibilities

• Develop and deliver integrated digital and eCommerce media plans that support objectives.
• Activate and optimise campaigns across Google Ads, DV360, Meta, Snap and retail platforms.
• Drive growth against client KPIs through bidding strategies, automation and data-led optimisation.
• Apply eCommerce best practices to improve online sales, revenue growth and customer value.
• Ensure media strategies connect upper and lower funnel activity for performance.
• Embed testing and experimentation frameworks across campaigns.
• Leverage first-party data and analytics for targeting and measurement recommendations.
• Activate audience strategies to support acquisition and retention.
• Partner with local and regional teams for campaign activation and optimisation.
• Manage project workflows in Hive and identify process improvements.
• Act as primary client contact for briefs and workload prioritisation.
• Present insights and performance updates clearly to stakeholders.

Skills

Auction-based media buying

Programmatic platforms

eCommerce knowledge

Client management

Audience targeting

Data-driven optimisation

Stakholder collaboration

Testing & experimentation

Advanced Excel

PowerPoint

Tools

Google Ads

DV360

Meta Ads Manager

Job description

Job Description

We are looking for a talented CXJ Planner to join our team in a newly created role that combines digital and eCommerce media planning with client management. As part of a fully localised planning and buying model, you will play a key role in delivering connected customer experiences across the entire customer journey.

Agency

Omd

Job Function

Account Management and Growth

Job Subfunction

Account Management

What You'll Be Doing

• Develop and deliver integrated digital and eCommerce media plans that support business and client objectives.
• Activate and optimise campaigns across key performance channels including Google Ads, DV360, Meta, Snap and retail media platforms.
• Drive growth against client KPIs through advanced bidding strategies, automation and data-led optimisation.
• Apply eCommerce best practices to improve online sales, revenue growth, customer acquisition and customer lifetime value.
• Ensure media strategies effectively connect upper and lower funnel activity to maximise overall business performance.
• Embed testing and experimentation frameworks across campaigns, including audience, creative, landing page and conversion rate optimisation initiatives.
• Leverage first-party data, customer insights and eCommerce analytics to inform targeting, measurement and strategic recommendations.
• Activate audience strategies through people-based marketing solutions to support acquisition, retention and customer value growth.
• Partner with local and regional teams to deliver best-class campaign activation and ongoing optimisation.
• Manage project workflows and priorities through Hive, identifying opportunities to improve processes and ways of working.
• Act as a key point of contact for client requests and briefs, ensuring workload is prioritised effectively and delivery standards remain high.
• Present insights, recommendations and performance updates clearly and confidently to stakeholders.

What We're Looking For

• Proven experience across auction-based digital media buying platforms, including Google Ads, DV360, Meta Ads Manager and other programmatic platforms.
• Strong understanding of eCommerce, retail media and performance marketing.
• Experience managing client relationships and translating business objectives into effective media strategies.
• Knowledge of audience targeting, conversion optimisation, attribution and measurement frameworks.
• Strong analytical skills with the ability to turn data into actionable insights and recommendations.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Confident communicator with strong stakeholder management and collaboration skills.
• A proactive mindset with a passion for testing, innovation and continuous improvement.
• Advanced Excel And PowerPoint Skills Are Essential.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/