Strategy and Planning Director

PHD; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

adidas Global is seeking a Strategy & Planning Director to define and lead global communications strategies and planning frameworks. You will partner with senior adidas stakeholders to shape briefs, uncover opportunities and base recommendations on audience insight, effectiveness, and business outcomes.

You will set strategic direction, lead investment decisions, and scale innovative planning across markets, while coaching Planning Managers and advancing OMNI-style connected planning practices.

Qualifications

• Strong experience in communications strategy, media planning and effectiveness-led marketing.
• Expertise across digital, social, content, commerce, addressable and traditional media.
• Experience leading strategy on large, complex or international accounts.
• A track record of building trusted relationships with senior clients and agency partners.
• Confidence presenting strategic recommendations with clarity and influence.
• A collaborative leadership style and passion for developing talent.
• An international mindset, balancing global consistency with local relevance.

Responsibilities

• Set the strategic direction and planning standards for adidas globally.
• Develop connected communications strategies across audience, channel, investment and measurement planning.
• Translate cultural, behavioural and commercial insights into actionable planning guidance.
• Lead global investment recommendations using data, planning tools and effectiveness learnings.
• Drive innovation opportunities and help scale successful solutions across markets.
• Connect planning, activation, measurement and optimisation to improve performance.
• Champion OMNI and modern connected planning practices across the team.
• Coach and develop two Planning Managers, fostering collaboration, growth and high standards.

Job description

Strategy & Planning Director | adidas Global

Join the team shaping the future of media for one of the world's most iconic brands.

Agency

PHd

Job Function

Strategy and Planning

Job Subfunction

Strategy

Job Description

Strategy & Planning Director | adidas Global

Join the team shaping the future of media for one of the world's most iconic brands.

As part of the adidas Global Enablement team, you'll help drive media strategy and planning excellence across markets worldwide. Working at the intersection of sport, culture and creativity, you'll play a key role in helping adidas connect with audiences through innovative, effective and globally connected media solutions. This is an opportunity to influence work at scale, develop talented teams and set new standards for modern planning across Omnicom Media Group.

What You'll Do

As Strategy & Planning Director, you'll lead the development of global communications strategies and planning frameworks that guide both brand activity and major campaigns. Partnering closely with senior adidas stakeholders, you'll help shape briefs, uncover strategic opportunities and ensure planning recommendations are grounded in audience insight, effectiveness and business outcomes.

You'll

• Set the strategic direction and planning standards for adidas globally.
• Develop connected communications strategies across audience, channel, investment and measurement planning.
• Translate cultural, behavioural and commercial insights into actionable planning guidance.
• Lead global investment recommendations using data, planning tools and effectiveness learnings.
• Drive innovation opportunities and help scale successful solutions across markets.
• Connect planning, activation, measurement and optimisation to improve performance.
• Champion OMNI and modern connected planning practices across the team.
• Coach and develop two Planning Managers, fostering collaboration, growth and high standards.

What You'll Bring

• Strong experience in communications strategy, media planning and effectiveness-led marketing.
• Expertise across digital, social, content, commerce, addressable and traditional media.
• Experience leading strategy on large, complex or international accounts.
• A track record of building trusted relationships with senior clients and agency partners.
• Confidence presenting strategic recommendations with clarity and influence.
• A collaborative leadership style and passion for developing talent.
• An international mindset, balancing global consistency with local relevance.

If you're excited by the opportunity to shape global media strategy, influence industry-leading work and help develop the next generation of planning talent, we'd love to hear from you.

About Omnicom Media

Omnicom Media is the media services division of Omnicom, bringing together some of the world's most recognised agency brands, specialist capabilities, and media expertise. We operate one of the industry's strongest media ecosystems, designed to help our clients unlock growth through intelligence, innovation, and collaboration.

Everything we build, from systems and platforms to products and capabilities, is designed with growth in mind. Our integrated Growth Ecosystems are tailored to each client's ambitions: modular, intelligent, and adaptable, deploying the right capabilities at the right time to create meaningful impact and drive transformational results.

40,000+ people - Our scale is powered by our talent. With access to global expertise, local market insight, and operational excellence, our teams work together to deliver smarter solutions for clients around the world.

70+ markets - Our global reach enables us to create strategies informed by culture, commerce, and consumer behaviour, ensuring relevance in every market.

150+ cities - With teams embedded in communities worldwide, we combine local knowledge with global perspective to help clients navigate an ever-evolving media landscape.

Join Omnicom Media and be part of a global network where your ideas, expertise, and ambition can help shape the future of media.

Omnicon's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicon's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/