Performance Marketing Manager

Logic Resourcing; Stoke-on-Trent; Hybrid; GBP 28,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Early finish on Fridays

Growth opportunity

Job summary

Logic Resourcing is seeking a hands-on B2B performance marketer to shape a new in-house function. You will own paid lead generation, manage LinkedIn and Google Ads, and report on cost per enquiry while aligning with sales. The role offers hybrid work with two days at home and an early finish on Fridays.

You’ll also work on SEO, landing pages, and the company’s organic LinkedIn presence, creating credible content for a technical audience across the UK.

Qualifications

• Experience with B2B paid lead generation.
• Experience with campaigns on LinkedIn and Google Ads.
• Ability to build and optimise campaigns and budgets.
• Experience in SEO and landing page optimization.

Responsibilities

• Lead generation through paid channels and campaign management.
• Manage LinkedIn Ads and Google Ads from setup to optimisation.
• Track conversions across GTM and ad platforms and report metrics.
• Collaborate with sales to align lead quality with campaigns.
• Improve SEO, landing pages, and build organic LinkedIn presence.
• Create credible content for a technical B2B audience.

Skills

LinkedIn Ads

Google Ads

SEO

Lead generation

B2B marketing

Campaign optimization

Tools

Google Tag Manager

Job description

If you’re a hands-on B2B performance marketer looking for flexibility and the chance to put your stamp on a growing business, this newly created role could be a great fit.

You’ll join an established business selling specialist services to other organisations throughout the UK.

Marketing is being brought in-house for the first time, giving you the opportunity to shape the approach and see the impact of your work.

What you’ll get

• Hybrid working, with two days a week from home
• An early finish on Fridays
• The opportunity to build a marketing function and make a measurable contribution to growth

What you’ll be doing

Paid lead generation will be a big part of the role. You’ll manage LinkedIn Ads and Google Ads, from campaign build and audience targeting through to budgets, testing and optimisation.

You’ll own conversion tracking across Google Tag Manager and the ad platforms, reporting on enquiries, cost per enquiry and channel performance.

Working closely with the sales team, you’ll use their feedback to understand lead quality and improve campaigns.

Alongside paid activity, you’ll improve SEO and landing pages, build the company’s organic LinkedIn presence and create credible content for a technical B2B audience.

What you’ll bring

We’re looking for a B2B Performance Marketing Specialist who is comfortable both setting the direction and doing the work. You’ll have:

LinkedIn Ads experience, including audience building, lead generation and measuring cost per lead

Hands-on Google Ads experience, with campaigns you’ve built and optimised yourself

Experience generating leads for B2B services with longer sales cycles

SEO results you can talk through, including improved rankings for commercial keywords and the enquiries they generated

You’ll be commercially minded, organised and comfortable taking ownership of a standalone role while building a close working relationship with the sales team.

The details

Hybrid Working – 2 Days per week remote