Performance Marketing Manager

Allen Associates; Oxford; Hybrid; GBP 38,000 - 50,000; Full time

Benefits offered by this job

Advanced AI tools and automation

Hybrid work model (4 days in office, 1

Flexible working options

Professional development opportunities

Collaborative small-team environment

Job summary

Allen Associates in Oxfordshire seeks an experienced Performance Marketing Manager to lead campaigns on Google Ads and Meta, building structures from scratch and driving ROI for ecommerce and lead generation clients.

You will manage budgets, optimise ROAS, and present clear reporting while onboarding clients and collaborating with a small, strategic team. The role supports flexible working with four days in the Oxford office and one remote day.

Qualifications

• Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
• Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
• Experience with PPC management tools and ad automation platforms.

Responsibilities

• Creating and implementing performance marketing campaigns on Google Ads and Meta with a focus on ROI.
• Developing account structures, researching keywords/audiences, setting bidding strategies and budgets.
• Analysing data to identify trends, optimise KPIs like ROAS, CAC and conversion rate.
• Leading onboarding calls and performance reviews with clients, explaining decisions clearly.
• Managing multiple client accounts with accuracy and timely reporting.
• Leveraging AI tools and automation to streamline management and support strategic planning.
• Staying updated on industry best practices and tools such as GA4 and GTM.

Skills

Google Ads

Meta Ads

Campaign management

ROI optimization

Data analysis

Tools

GA4

Google Tag Manager

Meta Conversions API

PPC tools

AI automation tools

Job description

Performance Marketing Manager

Are you an experienced performance marketer, from an agency background, confident in managing Google Ads and Meta Ads campaigns from scratch? This is a great opportunity for someone looking to develop their expertise within a dynamic agency environment.

Performance Marketing Manager Responsibilities

This position will involve, but will not be limited to:

• Creating and implementing performance marketing campaigns on platforms such as Google Ads and Meta, focusing on ROI and audience engagement.
• Developing account structures, conducting keyword and audience research, setting bidding strategies, and managing budgets to optimise campaign performance.
• Analysing account data to identify trends, optimise KPIs like ROAS, CAC, and conversion rate, and adjust strategies accordingly.
• Leading onboarding calls and performance reviews with clients, explaining campaign decisions clearly and effectively.
• Managing multiple client accounts simultaneously, ensuring accuracy, timely delivery, and high standards of reporting.
• Utilising AI tools and automation platforms to streamline account management and focus on strategic planning.
• Keeping abreast of industry best practices and emerging tools, including GA4, Google Tag Manager, Meta Conversions API, and offline conversion imports.

Performance Marketing Manager Rewards

• c.£40,000 dependent on experience.
• Full access to advanced AI tools and automation platforms to support your work.
• Flexible working options with four days a week based in an Oxford office, and one optional remote day.
• Opportunities for professional development and input into the evolution of service offerings.
• Collaborative small-team environment that values your strategic insights and contributions.

The Company

Our client is a rapidly growing digital marketing agency committed to delivering measurable results for ecommerce and lead-generation clients. They uphold a culture of innovation, agility, and client focus. This is an engaging environment for someone looking to advance their performance marketing career within a forward-thinking strat-up agency in Oxfordshire.

Performance Marketing Manager Experience Essentials

• Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
• Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
• Experience with PPC management tools and ad automation platforms.
• Strong analytical skills with the ability to interpret data and optimise campaigns based on KPIs.
• Marketing agency and client-facing experience, with the confidence to communicate technical information clearly to non-marketers.
• Familiarity with ecommerce or lead generation marketing models.

Location

Based in the Oxford area, with a hybrid working model requiring four days a week in the office. The office is accessible by public transport and parking facilities are available.