Head of Paid Media

FS1 Recruitment Ltd; Manchester; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

25 days annual leave + Bank holidays

Wellness days

Birthday day off

Flexible working arrangements

Early finish on Fridays

Professional development

Fully remote

Job summary

FS1 Recruitment Ltd is seeking a Head of Paid Media on a permanent basis to lead the paid media function across LinkedIn and Google Ads, while steering strategic direction for priority accounts and enterprise SaaS clients.

You will manage a team of performance directors and growth marketers, champion AI-driven optimization, and collaborate on go-to-market and demand-gen strategies in a fast-paced B2B agency environment.

Qualifications

• Extensive experience in B2B paid media and demand generation within an agency setting.
• Proven track record managing large media budgets and driving pipeline metrics.
• Experience with Enterprise and high-growth SaaS clients and GTM strategies.

Responsibilities

• Lead the paid media function across LinkedIn Ads, Google Ads and emerging channels.
• Define campaign architecture, targeting, testing, bidding and measurement standards.
• Direct quarterly business reviews and set future outlooks for priority accounts.
• Coach and develop a performance team including directors and growth marketers.
• Utilise AI-enabled systems to proactively optimize client outcomes.

Skills

B2B paid media

Agency experience

Leadership

SaaS clients

AI optimization

A/B testing

Tools

LinkedIn Ads

Google Ads

HubSpot

Salesforce

Job description

Are you a dynamic leader with a passion for performance marketing and a knack for strategic thinking? Our client is seeking a Head of Paid Media to join their team on a permanent basis. This role offers an exciting blend of senior client leadership, team management, operational ownership, and strategic direction. If you thrive in a fast-paced environment and are ready to take the reins of a performance-driven B2B marketing agency, this could be the perfect fit for you.

Key Duties and Responsibilities:

• Lead the performance function with a primary focus on paid media across LinkedIn Ads, Google Ads, and emerging channels.
• Set and maintain high standards for campaign architecture, targeting, creative testing, bidding, and measurement.
• Drive strategic direction on priority accounts, leading quarterly business reviews and defining future outlooks.
• Manage a team of performance directors, leads, and growth marketers, providing coaching and development.
• Ensure proactive performance management using AI-enabled systems to optimize client outcomes.

Skills and Experience:

• Extensive experience in B2B paid media and demand generation, with agency-side experience essential.
• Proven track record managing substantial media budgets with demonstrable improvements in pipeline generation metrics.
• Strong background working with Enterprise and high-growth SaaS clients.
• Experience leading a performance team and contributing to or owning go-to-market and demand-gen strategies.
• Advanced proficiency in LinkedIn Ads and Google Ads; knowledge of HubSpot, Salesforce, and marketing automation platforms is advantageous.

Company Benefits:

• Competitive salary with a 10% annual bonus, paid quarterly.
• Pension
• 25 days annual leave plus bank holidays
• Wellness days and birthday day off
• Flexible working arrangements and early finish on Fridays
• Professional development opportunities
• Fully rmemote