Marketing Executive - B2B Professional Services

Henderson Brown Recruitment; Peterborough; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Henderson Brown Recruitment is supporting a well-established B2B professional services business in Peterborough for a Marketing Executive role. This hybrid position combines office-based work four days a week with one day remote, offering a salary of £30,000-£35,000 plus benefits.

You will own day-to-day marketing, write engaging content, manage campaigns and events, and use AI tools to optimise brand activity. This standalone role reports to leadership and requires strong writing and initiative.

Qualifications

• 1–3 years of marketing experience in B2B or professional services.
• Strong writing and ability to create LinkedIn posts, case studies and blogs.
• Experience with Canva, Mailchimp and AI tools is preferred.
• Comfort with AI tools and basic reporting using Google Analytics and LinkedIn insights.

Responsibilities

• Write LinkedIn posts, case studies, blogs and website content.
• Manage the company LinkedIn page and design social graphics in Canva.
• Plan, build and send campaigns to clients and contacts.
• Organise client events from venue to follow-up.
• Produce monthly reports on website traffic and campaign performance.
• Suggest ideas for campaigns, content and events based on B2B marketing best practices.

Skills

Content writing

LinkedIn management

Campaign planning

Social graphics design

Data-driven reporting

Tools

Canva

Mailchimp

Google Analytics

LinkedIn

Job description

Marketing Executive - B2B Professional Services

Peterborough

Hybrid: 4 days office-based / 1 day from home

£30,000-£35,000 + benefits

Permanent, full time

The Opportunity

We're supporting a well-established B2B professional services business with the appointment of a Marketing Executive.

This is a stand-alone role. You'll be the business's only dedicated marketer, working closely with senior leadership and owning marketing day to day.

It isn't a role for someone who needs a detailed brief for every post. The business wants someone who writes well, keeps the channels running, and comes forward with ideas for what to try next.

AI tools are already used across the business and set up around its brand. You won't be building them, but you will be expected to make the most of them.

Key Responsibilities

• Writing LinkedIn posts, case studies, blogs and website content.
• Running the company LinkedIn page and designing social graphics in Canva.
• Planning, building and sending campaigns to clients and contacts.
• Organising client events such as executive dinners and charity events, from venue to follow-up.
• Producing a monthly report on website traffic, LinkedIn engagement and campaign performance.
• Suggesting ideas for campaigns, content and events, drawing on the best of B2B marketing.

What We're Looking For

You’ll have 1-3 years of marketing experience, ideally in a B2B or professional services environment such as consultancy, legal, accountancy, recruitment or financial services.

Strong writing is essential. You’ll need to write a sharp LinkedIn post, a credible case study and a clean email campaign, and know which tone each one needs.

You’ll be confident with LinkedIn, Canva and Mailchimp, comfortable using AI tools day to day, and able to pull basic reports from Google Analytics and LinkedIn page insights. Just as important, you’ll be commercially minded, organised enough to run several campaigns and events at once, and comfortable dealing with senior people.

Why Join?

This is a chance to own a brand’s marketing rather than sit in a corner of a large team. Your work will be visible to the leadership team and judged on what it does for the business.

The role offers hybrid working of four days office and one day from home, a package of £30,000-£35,000 plus benefits, and progression opportunities as the business scales.