Performance Marketing Manager

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; Remote; GBP 41,000 - 50,000; Full time

Job summary

Tribal Recruitment is seeking a Performance Marketing Manager to drive paid media for a Retail & eCommerce business. You will own PPC and Paid Social campaigns across Google Ads and Meta, optimise ROAS, CPA and revenue, and collaborate with ecommerce teams to boost conversions.

The role is remote within the UK, offering hands-on campaign management, data-driven insights and opportunities to scale online growth in a fast-paced retail environment.

Qualifications

• Experience managing PPC and Paid Social campaigns.
• Strong knowledge of Google Ads (Search, Shopping, Performance Max).
• Experience using Meta Ads Manager for campaign optimisation.
• Experience in retail/eCommerce or a highly transactional B2C environment.
• Strong ROAS/CPA/CPC metrics and data-driven decision making.
• Experience with GA4 and performance reporting tools.
• Confidence managing and optimising meaningful paid-media budgets.
• Commercial mindset balancing revenue growth with profitability.
• Analytical skills to translate data into actionable recommendations.
• Experience with creative and audience testing across Paid Social.

Responsibilities

• Own and manage PPC and Paid Social campaigns across Google Ads, Meta and other platforms.
• Plan, launch and optimise campaigns across Search, Shopping, Performance Max, Display and Paid Social.
• Manage advertising budgets effectively, allocating spend based on performance and priorities.
• Drive customer acquisition, ecommerce sales and revenue while meeting ROAS and CPA targets.
• Analyse campaign performance and identify opportunities to improve conversion, efficiency and profitability.
• Develop and test audiences, bidding strategies, campaign structures, ad copy and creative.
• Collaborate with creative and ecommerce teams to develop high-performing assets and landing pages.
• Manage product-led campaigns, promotions, seasonal activity and key retail trading periods.
• Use GA4, Google Ads, Meta Ads Manager and reporting tools to understand performance.
• Produce regular performance reports with insights and recommendations.
• Monitor competitors, consumer behaviour and paid media trends in retail/ecommerce.
• Continually test new approaches and channels for scalable growth.

Skills

PPC & Paid Social

Google Ads

Meta Ads Manager

GA4

Campaign management

Performance analytics

Budget management

Audience testing

Creative collaboration

Ecommerce advertising

Tools

Google Merchant Center

Shopify

Job description

Performance Marketing Manager – Retail & eCommerce

Location: London

Salary: Up to £45,000

Sector: Retail / eCommerce

Specialism: PPC & Paid Social

The Role

We’re looking for a commercially focused Performance Marketing Manager to join a growing retail/eCommerce business.

This is a hands-on performance marketing role with responsibility for managing and optimising PPC and Paid Social campaigns, driving customer acquisition, online revenue and profitable growth.

You’ll take ownership of paid media activity across key platforms including Google Ads and Meta, using data and insight to continually improve performance, maximise ROAS and identify opportunities for growth.

The role is fully remote within the UK and would suit someone with strong performance marketing experience who enjoys combining campaign management, analysis and commercial thinking.

Key Responsibilities

• Own and manage PPC and Paid Social campaigns across Google Ads, Meta and other relevant platforms.
• Plan, launch and optimise campaigns across Search, Shopping, Performance Max, Display and Paid Social.
• Manage advertising budgets effectively, allocating spend based on performance and commercial priorities.
• Drive customer acquisition, eCommerce sales and revenue while maintaining agreed ROAS and CPA targets.
• Analyse campaign performance and identify opportunities to improve conversion, efficiency and profitability.
• Develop and test audiences, bidding strategies, campaign structures, ad copy and creative.
• Work closely with creative and eCommerce teams to develop high-performing advertising assets and landing pages.
• Manage product-led campaigns, promotions, seasonal activity and key retail trading periods.
• Use GA4, Google Ads, Meta Ads Manager and other reporting tools to understand performance across the customer journey.
• Produce regular performance reports, translating data into clear insights and recommendations.
• Monitor competitors, consumer behaviour and paid media trends within retail and eCommerce.
• Continually test new approaches and channels to identify opportunities for scalable growth.

About You

You’ll ideally have previous experience as a Performance Marketing Manager, Paid Media Manager, PPC Manager, Paid Social Manager or an experienced Performance Marketing Executive ready to take the next step.

You should have:

• Strong hands-on experience managing PPC and Paid Social campaigns.
• Good working knowledge of Google Ads, including Search, Shopping and Performance Max.
• Experience managing campaigns through Meta Ads Manager.
• Previous experience within retail, eCommerce or another highly transactional B2C environment.
• A strong understanding of performance metrics including ROAS, CPA, CPC, CTR, conversion rate and revenue.
• Experience using GA4 and performance reporting tools.
• Confidence managing and optimising meaningful paid-media budgets.
• A commercial mindset with the ability to balance revenue growth with profitability.
• Strong analytical skills and the ability to turn campaign data into actionable recommendations.
• Experience with creative and audience testing across Paid Social.
• Excellent organisation and communication skills.

Experience with Google Merchant Center, product feeds, Shopify or similar eCommerce platforms would be advantageous, as would experience working with attribution, CRO and customer acquisition strategies.

The Opportunity

This is a great opportunity for a performance marketer who wants genuine ownership of paid media within a retail/eCommerce environment.

You’ll have the freedom to test, learn and optimise campaigns while playing a key role in driving online growth.