Performance Marketing Manager

Michael Page; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

10% performance bonus

25 days holiday plus 1 day for your 生日

Pension

Life Assurance

Perkbox for personalised benefits and\

Cycle2Work Scheme

Job summary

Michael Page is recruiting a Performance Marketing Manager to lead the strategy for performance marketing across EMEA from our North London office. The role combines PPC leadership with Paid Social, Display and Content, and offers a flexible hybrid working model with 1 day per week in the North London office.

You will manage external agencies, collaborate with in-house teams, and drive test-and-learn initiatives to optimise lead generation across B2B and B2C audiences.

Qualifications

• PPC specialist with strong knowledge of Google Ads and Meta Ads.
• Broad digital remit including Paid Social, Display, Content.
• Proven track record for Lead Gen across B2B and B2C.

Responsibilities

• Lead the performance marketing strategy across EMEA with lead generation focus.
• Manage external agency and allocate budgets to optimize campaigns.
• Collaborate with in-house content, design and website teams to measure performance.
• Build strong stakeholder relationships across markets to drive targeted work.
• Drive test-and-learn, innovation and new ads formats to boost volume and lead quality.
• Develop and maintain reports tracking leads, content performance and AI visibility.
• Analyse campaign data and present actionable insights to stakeholders.
• Stay up-to-date with trends and innovations in performance marketing.

Skills

PPC expertise

Digital marketing

Collaboration

Lead generation

B2B experience

Sector-agnostic

Budget management

Strategy leadership

Agency management

Multi-campaign management

Tools

Google Ads

Meta Ads

Job description

Performance Marketing role with emphasis on Lead Gen.

PPC-led, but to include Paid Social, Display and Content, with scope for testing and innovation.

B2B and B2C, EMEA remit, working 1 day/week in the office in North London.

The company is a global logistics business, with both B2B and B2C audiences, and a diverse service offering which continues to evolve in line with technology and the changing needs of its audiences.

You will be joining an EMEA team of 4 based in North London office of 100+ people. They offer flexible hybrid working - 1 day/week minimum, and otherwise as many days as you would like to go in!

They are looking for a long-term hire - someone enthusiastic, approachable and ambitious, who wants to take ownership and make a difference.

Description

• Reporting into the Head of Performance Marketing
• Lead the strategy for performance marketing across EMEA, feeding in insights from local stakeholders, setting strategy and KPIs, with an emphasis on Lead Generation
• Manage an external agency to deliver PPC, Paid Social and Display campaigns, and be hands-on in allocating budgets and optimising
• Working with the in-house content team to measure performance of content activity
• Work with design team and website team
• Build strong relationships with stakeholders in each market to drive effective, targeted work
• Proactively drive test-and-learn, innovation, and try out new ads and formats to drive volume and quality of leads
• Develop and maintain reports to track key performance metrics, showing leads, content and AI visibility
• Analyse campaign performance data and present actionable insights to stakeholders
• Stay up-to-date with trends and innovations in performance marketing.

Profile

The successful Performance Marketing Manager should have:

• PPC specialism - strong knowledge of digital advertising platforms like Google Ads and Meta Ads.
• Broad comfort zone across digital - Paid Social, Content, Display, happy to be proactive in trying new things
• Strong collaboration and communication skills to work with various stakeholders.
• Proven track record for Lead Gen
• B2B experience
• Open to sector background - happy for the candidate to bring learnings and transferable insights from other sectors and a fresh approach
• Confident managing six-figure budgets across international regions
• Confident leading performance strategy and managing a performance marketing agency
• Ability to manage multiple campaigns and priorities effectively.

Job Offer

• Salary £50,000 - £60,000, depending on experience
• 10% performance bonus
• 25 days holiday plus 1 day for birthday
• Pension
• Life Assurance
• Perkbox for personalised benefits and rewards
• Cycle2Work Scheme

As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences.

If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.