Head of Digital

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 81,000 - 99,000; Full time

Job summary

Tribal Recruitment seeks an ambitious Head of Digital Marketing to lead digital growth for a premium hospitality and membership-led business in London. This senior, hands-on leader will blend brand experience with performance marketing to drive customer acquisition, membership growth, engagement and revenue.

You'll own the digital ecosystem from paid media and website performance to CRO, content governance and analytics, working with external partners to optimise UX and conversions.

Qualifications

• Proven experience in a senior digital marketing role within premium hospitality, private members' clubs, luxury lifestyle, leisure or membership-led businesses.
• Strong expertise in paid media, especially Google Ads and Meta.
• Demonstrable experience owning website performance, CMS platforms and CRO programmes.
• Commercially focused, with a track record of driving measurable growth.
• Confident in GA4, performance dashboards and digital marketing technology.
• Able to balance strategic leadership with hands-on execution.
• Experience managing agencies, budgets and cross-functional stakeholders.

Responsibilities

• Own and deliver the digital marketing strategy, aligned with commercial and membership growth objectives.
• Drive qualified leads, membership enquiries, bookings and direct revenue.
• Develop integrated campaigns across acquisition, conversion and retention.
• Lead paid media strategy across Google Ads, Meta and other platforms.
• Manage media budgets, agency relationships and campaign performance.
• Oversee SEO and organic acquisition opportunities.
• Own website performance, content management and CRO roadmap.
• Lead the CRO roadmap with A/B testing and landing page optimisations.
• Collaborate with CRM and membership teams to improve engagement and retention.

Skills

Senior digital marketing

Paid media expertise

CMS & CRO

GA4 analytics

Agency management

Cross-functional collaboration

Tools

Google Ads

Meta

CMS platforms

A/B testing tools

Job description

We're looking for an ambitious, commercially minded Head of Digital Marketing to lead digital growth for a premium hospitality and membership-led business in London.

This is a fantastic opportunity for a strategic yet hands-on digital leader who understands how to combine brand experience with performance marketing to drive customer acquisition, membership growth, engagement and revenue.

You'll take ownership of the digital ecosystem, from paid media and website performance to conversion rate optimisation, content management and digital analytics.

Key Responsibilities

• Own and deliver the digital marketing strategy, aligned with commercial and membership growth objectives.
• Drive qualified leads, membership enquiries, bookings and direct revenue.
• Develop integrated campaigns across acquisition, conversion and retention.

Paid Media & Performance Marketing

• Lead paid media strategy across Google Ads, Meta and other relevant digital platforms.
• Manage media budgets, agency relationships and campaign performance.
• Optimise acquisition costs, ROAS, lead quality and conversion performance.
• Oversee SEO and organic acquisition opportunities.

Website, CMS & CRO

• Own website performance, content management and ongoing digital improvements.
• Lead the CRO roadmap, including A/B testing, landing page optimisation and user journey enhancements.
• Oversee CMS development, website updates and digital content governance.
• Work with developers and external partners to improve site functionality, UX and conversion.

Data, Analytics & Customer Experience

• Use GA4, reporting dashboards and attribution insights to inform investment decisions.
• Identify opportunities to improve digital journeys from first interaction through to membership or booking.
• Collaborate with CRM and membership teams to improve lead nurturing, engagement and retention.
• Lead and develop internal digital resources and external agencies.
• Partner with brand, commercial, membership and operations teams.
• Translate digital performance into clear commercial insights for senior leadership.

About You

• Proven experience in a senior digital marketing role, ideally within premium hospitality, private members' clubs, luxury lifestyle, leisure or membership-led businesses.
• Strong expertise in paid media, particularly Google Ads and Meta.
• Demonstrable experience owning website performance, CMS platforms and CRO programmes.
• Commercially focused, with a track record of driving measurable growth.
• Confident working with GA4, performance dashboards and digital marketing technology.
• Able to balance strategic leadership with hands-on execution.
• Experience managing agencies, budgets and cross-functional stakeholders.

Package

Salary: Up to £90,000 depending on experience.

Location: London.

An opportunity to shape digital growth, elevate the customer experience and make a meaningful commercial impact within a premium hospitality and membership environment.