Performance Marketing Manager

tml Partners; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

tml Partners is seeking an experienced Performance Marketing Manager to drive new business growth through digital acquisition and lead generation across paid search, paid social, email and other channels. Reporting to the Head of Digital Marketing, you will own strategy, execution, and optimization, work with marketing, sales and business development, and ensure a data-driven, compliant approach.

The successful candidate will bring a strong B2B marketing background, proficiency in Google Ads and

Qualifications

• Experience in B2B performance marketing and lead generation.
• Strong analytical and data-driven mindset.
• Experience with ABM and multi-channel campaigns.

Responsibilities

• Lead development, execution, and optimization of campaigns across paid search, paid social, and email.
• Collaborate with content, sales and business development teams to maximise pipeline.
• Build data-driven reporting and attribution to improve ROI across channels.

Skills

Performance marketing

B2B lead generation

Digital analytics

Campaign optimisation

Marketing automation

ABM

Lead nurturing

Data-driven mindset

Tools

Google Ads

LinkedIn Ads

Job description

A leading and fast-growing professional services organisation is seeking an experienced Performance Marketing Manager to play a key role in driving new business growth, lead generation, and digital acquisition across the business. Following continued growth and investment in its marketing capabilities, the organisation is looking to execute integrated acquisition strategies, generate leads, and maximise the sales pipeline. Reporting to the Head of Digital Marketing, you will work closely with marketing, sales, business development, and wider business teams to support ambitious commercial growth.

The Performance Marketing Manager will take ownership of the organisation's performance marketing activity, leading the development, execution, and optimisation of campaigns across paid search, paid social, digital advertising, email, and other acquisition channels. Working closely with content, communications, and business development teams, you will help create compelling campaign assets and ensure a consistent, compliant, and data-driven approach across all channels.

The successful candidate will be an experienced performance marketing professional with a strong background in B2B lead generation, digital acquisition, marketing automation, and campaign optimisation, ideally within professional or financial services. You will possess strong analytical skills, a commercial and data-driven mindset, and demonstrable experience managing paid media activity across platforms such as Google Ads and LinkedIn Ads. You will have a strong understanding of longer B2B sales cycles, multiple stakeholder decision-making, ABM, lead nurturing, and relationship-led marketing.