Head of Performance Marketing

Recruitment Solutions (North West) Ltd; Lancashire; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Onsite gym

Onsite restaurants

Onsite parking

High street discount

Job summary

Recruitment Solutions (North West) Ltd in the United Kingdom is seeking a Head of Performance Marketing to lead customer acquisition and digital growth across paid and organic channels, with accountability for profitability and ROI.

The role requires expert media planning, channel mix optimisation, attribution, and leadership of a high-performing team, delivering measurable revenue and competitive advantage.

Qualifications

• Experience leading a commercially driven performance marketing function.
• Proven track record managing large media budgets (£10m+).
• Strong knowledge of attribution modelling and analytics.

Responsibilities

• Own the end-to-end performance marketing strategy across paid search, social, affiliates, programmatic, display, YouTube and SEO.
• Forecast traffic, spend, revenue and contribution margin to support planning and decisions.
• Lead optimisation of campaigns and media buying to improve profitability and CPA benchmarks.
• Develop upper-funnel strategies to fuel pipeline while aligning with brand and CRM.
• Collaborate with analytics teams to improve multi-touch attribution and insights.
• Manage external agencies to high performance standards.

Skills

Performance marketing

Forecasting

Budgeting

Leadership

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Programmatic DSPs

SEO tools

Job description

We are currently recruiting for a Head of Performance Marketing. Our client are looking for a commercially driven leader who responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This role owns the performance marketing strategy, media planning and channel mix optimisation, with a stern focus on profitability.

Head of Performance Marketing - Responsibilities

• Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment.
• Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital channels.
• Forecast traffic, spend, revenue, and contribution margin, to support financial planning and strategic trade decisions.
• Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
• Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
• Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
• Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels.
• Collaborate with the wider marketing team including Brand, CRM, eCommerce and merchandising teams to ensure integrated messaging and timing across all campaigns.
• Drive innovation in media strategy through test-and-learn programs, new channel exploration and automation.
• Manage external media, SEO and affiliate agencies to high performance standards, including negotiation of contracts and holding them accountable against set KPI's
• Involvement in the development of the in-house team of digital channel specialists, driving for a culture of high performance.
• Keep up to speed with platform related changes, audience behaviours, competitor activity and retail media.

Head of Performance Marketing - Candidate Profile

• Proven experience in managing a commercially driven performance marketing function and managing £10m+ of media budgets
• Second nature understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
• Strong forecasting, budgeting and profit accountability - Focused on improving channel contribution and efficiency.
• Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, Programmatic DSPs) SEO and affiliate networks.
• Deep experience in attribution modelling, GA4, Looker Studio and partnering with analytics teams to drive data-led decisions.
• Strong grasp of upper-funnel media and its role in building long-term growth and customer pipelines.
• Experience with footfall attribution models and bridging digital activity to offline retail impact.
• Excellent leadership and stakeholder management skills, with a track record of developing performance marketing teams.

Head of Performance Marketing - Package

• Salary - £70-80k DOE
• Onsite Gym
• Onsite Restaurants
• On Site Parking
• Extensive discount across high street products
• Growing the Performance Marketing Culture