Performance Marketing Analyst - Data-Driven ROI Pro

Placements24; Southampton; On-site; GBP 18,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Career development

Data-driven culture

Job summary

WhatJobs Direct is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across Google Ads, social and display channels. You will track, analyze, and report on performance metrics, identify trends, and provide actionable insights to maximize ROI.

The role requires a quantitative background, proficiency with analytics tools, and experience with major paid platforms. Based in Randburg, Gauteng, ZA, you will contribute to data-driven decision making within a

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field.
• Minimum 3 years of experience in performance marketing, digital analytics or related role.
• Proven experience with paid digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Strong proficiency in web analytics tools such as Google Analytics.

Responsibilities

• Monitor, analyze, and report on the performance of paid digital marketing campaigns across Google, social, and display ads.
• Develop dashboards to track KPIs and campaign effectiveness.
• Provide actionable recommendations to optimize targeting, bidding, creatives, and landing pages.
• Collaborate with the marketing team to set goals, budgets, and benchmarks.
• Conduct A/B testing to determine optimal strategies and stay updated with industry trends.
• Generate regular performance reports for management and forecast campaign performance.

Skills

Performance marketing

Digital analytics

Google Analytics

Excel

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

WhatJobs Direct is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across Google Ads, social and display channels. You will track, analyze, and report on performance metrics, identify trends, and provide actionable insights to maximize ROI.

The role requires a quantitative background, proficiency with analytics tools, and experience with major paid platforms. Based in Randburg, Gauteng, ZA, you will contribute to data-driven decision making within a