Performance Marketing Manager

Placements24; Southampton; Remote; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Stock options

Equity

Health, dental, vision insurance

Paid time off

Job summary

Placements24 is seeking a highly analytical Performance Marketing Manager for a fully remote role in the United Kingdom. You will design, implement, and optimize paid acquisition campaigns across SEM, paid social, display, and affiliate channels to drive qualified leads and growth.

With 5+ years in performance marketing, you will manage budgets, conduct rigorous testing, and partner with sales and product to align go-to-market strategies.

Qualifications

• Minimum 5 years in performance marketing with paid acquisition focus.
• Proven track record of scaling paid media with large budgets.
• Expertise in Google Ads, Meta, LinkedIn and major platforms.
• Strong analytical skills with GA, Excel and SQL.
• Able to thrive in a fully remote environment.

Responsibilities

• Develop and execute comprehensive paid acquisition strategies across SEM, paid social, display, affiliate channels.
• Manage and optimize campaign budgets to hit target CPA, ROAS and lead goals.
• Conduct keyword research, audience segmentation and targeting for max impact.
• Monitor performance daily; implement data-driven optimizations for CTR and ROI.
• Analyze data using GA/Adobe Analytics and create regular insights reports.
• Lead A/B tests for ad copy, landing pages, targeting, and bidding.
• Collaborate with content/creative teams on high-converting assets.
• Stay current with performance marketing trends and best practices.
• Manage relationships with ad platforms and vendors.
• Contribute to attribution models and measurement frameworks.

Skills

Analytics

A/B testing

Communication

Independent work

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Excel

SQL

A/B testing tools

Job description

About the Role

Our client, a rapidly growing SaaS company, is seeking a highly analytical and results-driven Performance Marketing Manager to join their dynamic, fully remote team. This critical role will focus on designing, implementing, and optimizing paid acquisition strategies to drive qualified leads and customer growth. You will be responsible for managing and scaling campaigns across various performance channels, including SEM, paid social, display advertising, and affiliate marketing. The ideal candidate possesses a deep understanding of performance metrics, a passion for data-driven optimization, and the ability to thrive in a fast-paced, remote environment. You will have the opportunity to directly impact the company's growth trajectory and work closely with sales and product teams to ensure cohesive go-to-market strategies. While the role is remote, proximity to operational hubs such as Randburg, Gauteng, may be beneficial for occasional strategic meetings.

Key Responsibilities

• Develop and execute comprehensive paid acquisition strategies across multiple performance marketing channels (SEM, Paid Social, Display, Affiliate, etc).
• Manage and optimize campaign budgets to achieve target CPA, ROAS, and lead generation goals.
• Conduct in-depth keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Monitor campaign performance daily, implementing data-driven optimizations to improve CTR, conversion rates, and overall ROI.
• Analyze campaign data using tools like Google Analytics, Adobe Analytics, and platform-specific dashboards, providing regular reports and actionable insights.
• Lead A/B testing initiatives for ad copy, landing pages, targeting, and bidding strategies.
• Collaborate with content and creative teams to develop compelling and high-converting ad assets.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
• Manage relationships with ad platforms and third-party vendors.
• Contribute to the development of attribution models and measurement frameworks.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven track record of successfully managing and scaling paid media campaigns with significant budgets.
• Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other major paid advertising platforms.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel, SQL).
• Experience with A/B testing methodologies and tools.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Strong communication and presentation skills, with the ability to convey complex data insights clearly.
• Demonstrated ability to work independently and effectively in a fully remote work setting.
• Experience with SaaS marketing is highly advantageous.

Benefits

• Highly competitive salary and performance-based bonuses.
• Stock options and potential for equity.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunity to work remotely and have a significant impact on a growing SaaS company, with strategic ties to Randburg, Gauteng.