Performance Creative Lead: Growth for DTC (Hybrid)

Profiles Creative Limited; Greater London; Hybrid; GBP 60,000 - 81,000; Full time

Benefits offered by this job

Benefits

Job summary

Profiles Creative Limited in London is seeking a Performance Creative Lead to drive creative performance across paid media, using data, testing and strategy to boost customer acquisition and growth. You’ll own the performance creative direction, collaborating with paid media and design teams to build high-performing assets.

The role emphasizes data-led decision making, structured testing, and strong cross-functional collaboration with an ownership mindset.

Qualifications

• 3–5 years in performance creative, ideally in a DTC or ecommerce business.
• Strong understanding of paid social performance, particularly Meta.
• Experience using performance data to shape creative strategy and improve results.
• Solid understanding of creative testing across hooks, angles, formats and audiences.
• Experience building or managing structured creative testing processes.

Responsibilities

• Own performance creative strategy across paid social, especially Meta.
• Analyse creative performance to identify winning concepts and opportunities.
• Turn data and audience insights into creative direction across hooks, angles and formats.
• Build and manage a structured testing framework from ideation to scaling.
• Collaborate with designers and editors to develop high-performing assets.
• Write data-led briefs aligned with audience insights and objectives.
• Connect creative production with paid media performance through repeatable processes.
• Identify opportunities to improve creative effectiveness across audiences and formats.
• Partner with acquisition to support growth objectives.
• Present actionable insights to senior leadership.

Skills

Paid social

Data driven

Creative testing

Cross-functional

Campaign analysis

Job description

Profiles Creative Limited in London is seeking a Performance Creative Lead to drive creative performance across paid media, using data, testing and strategy to boost customer acquisition and growth. You’ll own the performance creative direction, collaborating with paid media and design teams to build high-performing assets.

The role emphasizes data-led decision making, structured testing, and strong cross-functional collaboration with an ownership mindset.