Hybrid Growth-Driven Creative Strategist

In Digital; Slough; On-site; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Sunday Times Best Places to Work

Flexible working

Cocktail bar & roof terrace

Gym & sports memberships

Team lunches

Job summary

In Digital is seeking a Performance Creative Strategist to bridge data and creative at In Studio in Covent Garden. You’ll lead paid creative strategy, design structured tests, and translate insights into compelling direct-response campaigns for top brands.

The role blends analytics with storytelling and partners across creatives, media and data science. Ideal candidates bring 5+ years in performance creative, strong writing, and hands-on design ability, with expertise in Meta/TikTok ads and

Qualifications

• 5+ years in creative strategy or performance creative.
• Proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands.
• A strong writer with hooks, pacing and conversion psychology.
• Ability to turn ad results into a clear story and actions.
• Excellent communication skills for data-minded and creative teams.
• Hybrid thinker blending analytical rigour with creative instinct.

Responsibilities

• Lead the paid creative strategy using dashboards and analytics to identify winners.
• Develop and manage client relationships through calls and QBRs aligning with business goals.
• Own the creative testing roadmap with structured tests and asset libraries.
• Create concepts and angles, write direct-response scripts and CTAs.
• Brief and guide the internal creative team and external creators.
• Run parallel workflows: iterate existing assets and launch new creative to unlock growth.

Skills

Creative strategy

Performance creative

Direct-response writing

Data-driven decisions

Strong communication

Creative storytelling

Tools

Adobe Creative Suite

After Effects

Premiere Pro

Figma

Job description

In Digital is seeking a Performance Creative Strategist to bridge data and creative at In Studio in Covent Garden. You’ll lead paid creative strategy, design structured tests, and translate insights into compelling direct-response campaigns for top brands.

The role blends analytics with storytelling and partners across creatives, media and data science. Ideal candidates bring 5+ years in performance creative, strong writing, and hands-on design ability, with expertise in Meta/TikTok ads and