Growth-Driven Performance Creative Strategist

ThePlaceToBe; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

ThePlaceToBe is partnering with a high-growth DTC brand to appoint a Performance Creative Strategist who sits at the intersection of data, creative and paid media. You’ll analyse paid social performance, develop creative hypotheses and turning insights into briefs for designers and partners.

This role focuses on testing, learning and iteration, with a direct impact on customer acquisition and commercial growth in a fast-paced environment.

Qualifications

• 2+ years' experience across Creative Strategy, Performance Marketing, Paid Social or Media Buying.
• Strong hands-on experience analysing paid social creative performance, particularly across Meta.
• Excellent understanding of creative testing, DTC acquisition, UGC and short-form video.
• Strong analytical skills with the ability to turn data into clear creative insights, concepts and briefs.
• Experience working closely with creative, design, content and/or paid media teams.
• Naturally curious and commercially minded, with a genuine obsession with understanding why creative wins or fails.

Responsibilities

• Analysing creative performance across Meta, TikTok and other paid channels to understand what’s working and why
• Turning performance data into creative hypotheses, concepts, hooks and compelling briefs
• Developing and testing creative across UGC, video, static and other paid social formats
• Using performance insights to decide what to scale, iterate or stop, and identify creative fatigue
• Conducting competitor and market research to uncover new creative angles, formats and opportunities
• Working closely with Paid Social, Performance and Creative teams to build a high-volume testing environment and continually improve results

Skills

Creative strategy

Paid social

Data analysis

Creative testing

DTC acquisition

Short-form video

Job description

ThePlaceToBe is partnering with a high-growth DTC brand to appoint a Performance Creative Strategist who sits at the intersection of data, creative and paid media. You’ll analyse paid social performance, develop creative hypotheses and turning insights into briefs for designers and partners.

This role focuses on testing, learning and iteration, with a direct impact on customer acquisition and commercial growth in a fast-paced environment.