Performance Creative Lead

Profiles Creative Limited; Greater London; Hybrid; GBP 60,000 - 81,000; Full time

Benefits offered by this job

Benefits

Job summary

Profiles Creative Limited in London is seeking a Performance Creative Lead to drive creative performance across paid media, using data, testing and strategy to boost customer acquisition and growth. You’ll own the performance creative direction, collaborating with paid media and design teams to build high-performing assets.

The role emphasizes data-led decision making, structured testing, and strong cross-functional collaboration with an ownership mindset.

Qualifications

• 3–5 years in performance creative, ideally in a DTC or ecommerce business.
• Strong understanding of paid social performance, particularly Meta.
• Experience using performance data to shape creative strategy and improve results.
• Solid understanding of creative testing across hooks, angles, formats and audiences.
• Experience building or managing structured creative testing processes.

Responsibilities

• Own performance creative strategy across paid social, especially Meta.
• Analyse creative performance to identify winning concepts and opportunities.
• Turn data and audience insights into creative direction across hooks, angles and formats.
• Build and manage a structured testing framework from ideation to scaling.
• Collaborate with designers and editors to develop high-performing assets.
• Write data-led briefs aligned with audience insights and objectives.
• Connect creative production with paid media performance through repeatable processes.
• Identify opportunities to improve creative effectiveness across audiences and formats.
• Partner with acquisition to support growth objectives.
• Present actionable insights to senior leadership.

Skills

Paid social

Data driven

Creative testing

Cross-functional

Campaign analysis

Job description

Global Health Tech Scale-Up London – Hybrid £70,000 + Benefits

1M+ customers. 40+ countries. One of the fastest-growing companies in the UK.

We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base.

They're now looking for a Performance Creative Lead to drive creative performance across paid media, using data, testing and creative strategy to improve customer acquisition and accelerate growth.

This is a role with real ownership. Sitting at the intersection of creative, paid media and growth, you'll use performance insights to shape creative direction, build a structured testing process and scale the concepts that deliver results.

The Role

You'll own the performance creative strategy, working closely with paid media and creative teams to turn data into high-performing campaigns.

• Own performance creative strategy across paid social, particularly Meta
• Analyse creative performance to identify winning concepts, understand what isn't working and uncover new opportunities
• Turn performance data and audience insights into creative direction across hooks, angles, messaging and formats
• Build and manage a structured creative testing framework, from ideation and briefing through to testing and scaling
• Work closely with designers, editors and creators to develop and iterate high-performing assets
• Write clear, data-led creative briefs aligned with audience insights and commercial objectives
• Build repeatable processes that connect creative production with paid media performance
• Identify opportunities to improve creative effectiveness across audiences, formats and messaging
• Partner with the acquisition team to ensure creative strategy supports wider growth objectives
• Present actionable creative and commercial insights to senior leadership

What We're Looking For

• 3–5 years' experience in performance creative, ideally within a DTC or ecommerce business
• Strong understanding of paid social performance, particularly Meta
• Experience using performance data to shape creative strategy and improve results
• A solid understanding of creative testing across hooks, angles, concepts, formats and audiences
• Experience building or managing structured creative testing processes