Payroll Marketing Lead - Launch & Growth Strategy

Moorepay; Manchester; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Life assurance 4x salary

Enhanced pension with 8.5% employercon

Job summary

Moorepay, part of the Zellis Group, is expanding its payroll marketing leadership. The Senior Product Marketing Manager for Payroll will own end-to-end payroll propositions, launches, and messaging by segment, driving cross-sell opportunities across HR, Benefits and WFM, with hands-on asset creation and strong market insight.

You’ll shape messaging, lead GTM for payroll launches, and ensure credible, evidence-led communication to buyers, working in a hybrid model with regular Manchester office

Qualifications

• 3+ years of product marketing experience in B2B software.
• Experience in UK payroll, finance, accounting or HR software is a plus.
• Strong understanding of SaaS metrics and KPIs.
• Hands-on: write assets and run launches without a full production team.

Responsibilities

• Lead go-to-market planning for payroll launches with cross-functional teams.
• Develop compelling payroll value propositions and buyer personas.
• Create Sales assets: pitch decks, battlecards, discovery guides and business cases.
• Measure launch impact and drive improvements based on results.

Skills

Product marketing

B2B software

Salary & KPI knowledge

Storytelling & messaging

Stakeholder management

Education

Bachelor’s degree in marketing or related field

Tools

CRM software

Sales enablement tools

Job description

Moorepay, part of the Zellis Group, is expanding its payroll marketing leadership. The Senior Product Marketing Manager for Payroll will own end-to-end payroll propositions, launches, and messaging by segment, driving cross-sell opportunities across HR, Benefits and WFM, with hands-on asset creation and strong market insight.

You’ll shape messaging, lead GTM for payroll launches, and ensure credible, evidence-led communication to buyers, working in a hybrid model with regular Manchester office