Senior Product Marketing Manager

Moorepay; Manchester; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Life assurance 4x salary

Enhanced pension with 8.5% employercon

Job summary

Moorepay, part of the Zellis Group, is expanding its payroll marketing leadership. The Senior Product Marketing Manager for Payroll will own end-to-end payroll propositions, launches, and messaging by segment, driving cross-sell opportunities across HR, Benefits and WFM, with hands-on asset creation and strong market insight.

You’ll shape messaging, lead GTM for payroll launches, and ensure credible, evidence-led communication to buyers, working in a hybrid model with regular Manchester office

Qualifications

• 3+ years of product marketing experience in B2B software.
• Experience in UK payroll, finance, accounting or HR software is a plus.
• Strong understanding of SaaS metrics and KPIs.
• Hands-on: write assets and run launches without a full production team.

Responsibilities

• Lead go-to-market planning for payroll launches with cross-functional teams.
• Develop compelling payroll value propositions and buyer personas.
• Create Sales assets: pitch decks, battlecards, discovery guides and business cases.
• Measure launch impact and drive improvements based on results.

Skills

Product marketing

B2B software

Salary & KPI knowledge

Storytelling & messaging

Stakeholder management

Education

Bachelor’s degree in marketing or related field

Tools

CRM software

Sales enablement tools

Job description

Moorepay is an Apax-backed payroll and HR software business, part of Zellis Group, growing and building the marketing engine to grow faster. Payroll is our largest revenue line and where competition is fiercest. Our FY27 payroll launches, our competitive response and every asset a payroll buyer sees need one owner who knows that buyer better than anyone in the building.

This role owns the payroll pillar end to end: the propositions by segment, the launches that land them, the competitive response in live deals, and every payroll asset a seller or buyer touches. Payroll is our flagship proposition and what the company is mostly known for, so you’ll play a pivotal role in the success of the full portfolio.

You will own launch readiness and post-launch review for payroll launches; payroll value propositions and messaging by segment; a complete, current payroll asset set, including the buyer's ROI and business case; the payroll narrative and certification bar Sales is trained against; and the direction for cross-sell from payroll into HR, Benefits and WFM: which customers, which proposition and why.

We work on a hybrid basis, with regular time together in our Manchester office. We can be flexible on the frequency of office attendance depending on where you’re based.

As our Senior Product Marketing Manager for Payroll, you’ll own how we take our payroll proposition to market, turning customer, market and product insight into clear, compelling stories that help customers understand why Moorepay is right for them.

• Develop compelling payroll value propositions, messaging and buyer personas for different customer segments.
• Shape how we talk about innovation and AI in payroll, ensuring our messaging is credible, evidence-led and grounded in what our products deliver.

Launch & go-to-market

• Lead go-to-market planning for payroll launches, working closely with Product, Sales, Demand Generation and wider Marketing teams.
• Make sure teams are ready for launch and use results and insight to continually improve our approach.
• Create the tools Sales needs to bring our payroll story to life, including pitch decks, battlecards, objection handling, demo messaging, discovery guides and business cases.
• Support strategic opportunities and ensure our teams have clear, consistent and up-to-date product messaging.

Customer & competitive insight

• Build a strong understanding of our payroll customers, buyers and competitors through research, customer conversations and win/loss insight.
• Track competitor positioning, pricing and packaging, turning what you learn into clear recommendations for Product, Sales and Marketing.
• Bring the voice of the customer into product roadmap conversations and help shape future propositions.

Growth & commercial impact

• Help identify opportunities to drive payroll adoption, cross-sell across our wider product portfolio and support customer migration.
• Provide insight into packaging and build compelling business cases for new payroll propositions.
• Measure the impact of launches and product marketing activity, using commercial results to understand what’s working and where we can improve.

Who you are

• Educated to degree level or equivalent qualification, ideally in marketing, business or product.
• 3+ years of product marketing experience in B2B software; ideally in UK payroll, finance, accounting or HR software, or regulated B2B software sold to finance or HR buyers.
• Strong understanding of business, finance, customer and commercial SaaS metrics, terminology and KPIs and a keen sense of how your product marketing can positively impact them.
• Comfortable with quantitative and qualitative research and data analysis, value proposition development, opportunity sizing, and project management.
• Inquisitive, great at building relationships, proactive, and excellent communicator who can manage varied workload to achieve multiple objectives.
• Hands-on: you set the strategy and write the assets yourself, without a full production team behind you. You run your own launches: plans, dependencies and dates, without a project manager behind you.
• You've built value propositions by segment and persona from research, not assumption.
• You know the commercial SaaS metrics and how your work moves them.
• You've used win/loss and customer evidence to change what Sales says and what Product builds.
• You've marketed tiered software and services side by side.
• You can hold a room of sellers and a room of engineers in the same week.

Useful, not essential

• Positioning AI products where the evidence bar is high.
• Accountancy or bureau channel exposure.
• Packaging and tier design.

You must have the right to work in the UK.

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Farnborough and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.