Partnership Marketing Manager

Hertz Car Sales; Uxbridge; On-site; GBP 50,000 - 75,000; Full time

Job summary

Hertz Car Sales is seeking a Partnership Marketing Manager to drive growth and brand awareness through strategic partnerships. This mid-senior level position requires extensive experience in marketing and the travel industry, with a focus on relationship building and performance analysis. Join our team to leverage partnerships and enhance customer experiences while managing a dynamic annual marketing budget.

Benefits

40% off standard Hertz rentals

Paid time off

Employee Assistance Programme

Qualifications

• Minimum 5 years experience in marketing or business development.
• Excellent influencing and communication skills.
• Fluency in English; additional languages (French, German) preferred.

Responsibilities

• Develop and manage marketing strategies with key partners.
• Execute promotional campaigns and track results.
• Manage the annual marketing budget and optimize ROI.

Skills

Analytical Skills

Communication

Relationship Building

Strategic Thinking

Problem Solving

Education

Bachelor’s degree

Tools

Google Analytics

Content Management Systems

Microsoft Office Suite

Job description

Join to apply for the Partnership Marketing Manager role at Hertz Car Sales

4 days ago Be among the first 25 applicants

Join to apply for the Partnership Marketing Manager role at Hertz Car Sales

Get AI-powered advice on this job and more exclusive features.

Job Description

As Partnership Marketing Manager you will be responsible for developing, managing and optimising strategic partnerships to drive growth and brand awareness. This position will manage the marketing and/or commercial relationship with a wide range of partners in the different industries such as airlines, frequent traveller programs, hotels and other areas in the travel industry. The purpose of this position is to drive quality revenue through dedicated marketing activities; increase brand exposure (all brands); increase share; create product and service differentiation; drive innovation; optimise customer experience; and deliver membership growth & loyalty via the partnership & Hertz channels. This will include development of marketing strategy and implementation of marketing plans, execution of promotional campaigns, tracking and analysis of results and using output for revenue growth and partnership enhancements. Internal communication and leverage of partnerships on a local level is also key to achieving desired results as is budget management and optimising ROI.

Job Description

As Partnership Marketing Manager you will be responsible for developing, managing and optimising strategic partnerships to drive growth and brand awareness. This position will manage the marketing and/or commercial relationship with a wide range of partners in the different industries such as airlines, frequent traveller programs, hotels and other areas in the travel industry. The purpose of this position is to drive quality revenue through dedicated marketing activities; increase brand exposure (all brands); increase share; create product and service differentiation; drive innovation; optimise customer experience; and deliver membership growth & loyalty via the partnership & Hertz channels. This will include development of marketing strategy and implementation of marketing plans, execution of promotional campaigns, tracking and analysis of results and using output for revenue growth and partnership enhancements. Internal communication and leverage of partnerships on a local level is also key to achieving desired results as is budget management and optimising ROI.

The role will be based out of our UK HQ or any Hertz corporate country and will report to the Director, Strategic Partnerships based in Germany and will form a key player in an experienced group of Partnership subject matter experts.

What You’ll Do

• Your overall responsibility will be owning the marketing relationship with key partners to negotiate, plan and execute successful marketing activities with mutual value for both parties and seeking for new channels to increase our revenue in close conjunction with the partnership sales manager.
• Build positive relationships with partners, becoming their day to day, top of mind, point of contact to grow our mutual business. Build industry knowledge, expertise and internal/external relationships. Work with our global regions and colleagues to ensure maximum exposure of these partnerships in all main source and destination markets via appropriate channels and engage with local teams to ensure they are fully appraised of all activity and ongoing plans to optimise revenue.
• Manage the strategic marketing relationship with some of our largest partners in Europe such as AFKLM Group, Lufthansa, Scandinavian Airlines, Miles & More, Accor and further.
• Drive performance through a keen understanding of our customers and the business value drivers by identifying, evaluating and prioritising business opportunities and developing joint annual marketing plans to support mutual business needs.
• Promotional campaign creation and implementation – Liaising with pricing and revenue management teams, development of creatives and content briefs working closely with the Campaign Implementation Manager in the team, and communication with relevant internal stakeholders, etc.
• Build knowledge in the range of distribution systems and tools that are now available for our partners, enabling you to make recommendations based on partner and Hertz business objectives and requirements. Work with the main players, Meili and Car Trawler, to optimise displays, promotions and marketing messaging.
• Identify new marketing trends and partnership opportunities to maintain a competitive edge.
• Organise and participate in partner events to promote our partnerships and our brands.
• Grow member acquisition and penetration of Gold via dedicated communication plans, leveraging partner channels to maintain customer loyalty; develop status match opportunities and tactical tier benefits and look for continuous improvement in the enrolment user experience and coordinate reciprocal partner visibility in Hertz communication channels.
• Monitor, analyse and report on performance of marketing activities. Utilise an analytical approach to understand the account performance and take overall accountability for regular performance reviews.
• Manage the annual marketing budget for agreed partners, managing invoices, raising purchase orders ensuring accuracy and alignment with strategic goals.
• Working with the wider team seek continuous improvement in business processes and working efficiencies, to reduce workload, remove duplication of effort and ensure consistency.
• Regular review of competitor activity, specifically for multi supplier partnerships, alert the team and the business of any significant change or major activity that may have a detrimental impact on Hertz.
  
  

Educational Background

What We’re Looking For:

• You have min 5 years’ experience, preferably in the travel industry. Experience of successful marketing or business development roles.
• Excellent influencing and communication skills to manage senior level internal and external stakeholders and excellent presentation skills.
• Excellent strategic thinking and problem structuring skills, ability to create engaging and concise presentations and written documents.
• Team player and proven ability to work cross-functionally as the success of this role will be dependent on working closely with other teams across the company.
• Relationships are key as this role is a bridging role between sales, marketing and all supporting functions.
• A results-orientated, enthusiastic approach and empathetic cross functional teams.
  
  

Knowledge & Skills

• Strong interpersonal and relationship building skills.
• International experience is an advantage.
• Fluent in English, additional languages French and German are a plus.
• Ability to manage and prioritise multiple projects in a fast-paced, deadline driven, business unit.
• Strong analytical skills with experience in interpreting marketing performance data.
• Excellent communication skills– verbal and written.
• Experience of content management systems a significant advantage along with knowledge of digital analytical tools such as Google Analytics.
• Creative and innovative – always pro-actively looking for new ways to differentiate Hertz.
• Comfortable and adaptable working with and presenting to different levels of management within a diverse range of departments.
• Target driven and passionate about achieving results.
• Open to travel abroad for partner meetings.
• Proficiency in full Microsoft package as well as experienced user of Cognos, IBM Sales System, Salesforce, etc. is a plus.
  
  

What You’ll Strive For

• Delivering individual partner marketing plans to support BP targets and other agreed metrics
• Contributing to Department overall partnership BP targets
• Successful performance in account management that will deliver increased revenue performance, marketing visibility, conversion, increased share and member loyalty.
• Retention of strategic accounts
  
  

What You’ll Get

• 40% off any standard Hertz Rentalin a Corporate country
• Paid Time Off
• Employee Assistance Programme for employees and family
  
  

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Automotive

Referrals increase your chances of interviewing at Hertz Car Sales by 2x

Get notified about new Partnerships Marketing Manager jobs in Uxbridge, England, United Kingdom.

Urban Outfitters Brand Marketing Director

London, England, United Kingdom 15 hours ago

Woking, England, United Kingdom 4 weeks ago

Uxbridge, England, United Kingdom 4 days ago

Woking, England, United Kingdom 4 weeks ago

Director of Product Marketing, Strategic Partnerships

London, England, United Kingdom 2 weeks ago

Senior Manager, Trade Marketing (London Office)

Affiliates & Partnerships Marketing Executive

London, England, United Kingdom 3 weeks ago

Restaurant Brand Partnerships Manager/ Director

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 3 weeks ago

Senior Marketing Manager - Public Sector

London, England, United Kingdom 5 days ago

Senior Performance Marketing Manager, HRP UKI Lead - Fixed Term Contract

Winnersh, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Hatfield, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 16 hours ago

London, England, United Kingdom 8 months ago

High Wycombe, England, United Kingdom 1 week ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 3 days ago

UK & Ireland Senior Marketing Manager (Re)insurance (hybrid work model, 80-100% working degree)

London, England, United Kingdom 16 hours ago

London, England, United Kingdom 2 weeks ago

Marketing and Sales Manager for Kitchen Showroom

London, England, United Kingdom 2 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

Partnerships and Marketing Executive - Food, Drink and Third Party

Hammersmith, England, United Kingdom 1 week ago

Digital Communications and Marketing Manager, HARRIS HILL

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.