Brand Marketing Manager - Luton

TGI Friday's; Luton; Remote; GBP 45,000 - 65,000; Full time

Job summary

TGI Friday's is seeking an experienced Brand Marketing Manager to drive brand strategy across all marketing touchpoints. This remote position involves managing PR campaigns, brand experiences, and collaborations with agencies and suppliers. The ideal candidate has at least 8 years of experience in brand marketing, preferably within the hospitality sector, and excels in communication and interpersonal skills.

Qualifications

• 8 years marketing experience in brand marketing roles, ideally in hospitality.
• Knowledge of PR and track record of communication strategies.
• Experience managing agencies including Brand, PR and Creative.

Responsibilities

• Manage brand communications and PR campaigns to build brand perception.
• Lead monthly meetings with agencies to review brand performance.
• Collaborate with Procurement to create branded opportunities with suppliers.

Skills

Excellent communication skills

Excellent speaking and presentation skills

Strong IT skills

Education

Degree in marketing, design or management

Job description

Brand Marketing Manager - Luton

Role: Brand Marketing Manager

Location: Remote working with regular travel to stores around the UK but with a focus on Midlands / Birmingham/ London and Home Counties

Brand Marketing Manager is a critical role in the marketing team and reports to the Head of Brand Marketing. They are responsible for managing the brand across all marketing touchpoints, including Campaign planning & development, developing brand content and experiences and managing PR plan. This role will principally support TGI Fridays but additionally Byron Burger and Mother Clucker brands.

Duties and Responsibilities

Reporting to the Head of Brand Marketing, the key responsibilities will include:

Managing the brand communications plan ensuring the brand is continually visible in a variety of media, to grow awareness and credibility including core promotional plan, seasonal events, brand stories and Limited edition product launches and menus

Managing the PR Agency and annual plan to help deliver high impact Brand and PR campaigns to build brand perception and reach.

Managing creative agency, briefing in campaigns and governance of deliverables for the team and brand requirements

Leading monthly and quarterly meetings with agencies to review brand performance across key brand KPI metrics

Keeping abreast of market trends and insights and sharing highlights with the wider team and business

Planning and managing all photoshoots/videography ensuring we have sufficient content for all platforms POS, Digital and Social

Working in collaboration with Procurement to create branded opportunities with suppliers like Coke or Bacardi to raise supplier funding and consumer relevant experiences that drive sales

Building on existing partnerships portfolio to reach new and relevant audiences to grow brand awareness e.g. Merlin, Disney

Marketing management of menu design for food, drink and seasonal menus from strategy through to creative sign off.

Managing content and brand guidelines to ensure consistency across the wider business (brand docs, templates, delivery imagery etc)

Managing creative campaigns and assets to produce impactful and on-brand campaigns

Managing local marketing plans supporting the marketing executive with the local marketing tool kit and activations

Management of brand social plan including linked in and working in collaboration with digital team on social and influencer strategy and plan for Tik Tok and Meta

Management of Asset Library ensuring content is available for all platforms to support the brand calendar

The Person

A minimum of 8 years marketing experience in brand marketing roles ideally within the hospitality industry

Knowledge and understanding of PR

Track record of developing and delivering communication strategies and campaign execution, with responsibility for comprehensive campaign plan

Content development and experience of running photoshoots

Social media and influencer experience

Experience of managing agencies including Brand, PR and Creative

Ability to present a compelling case studies for investment in the brand

Excellent interpersonal skills for developing relationships with media representatives, handling challenging situations and advising senior leaders

Able to work flexibly to support business needs such as: willingness to travel, attending evening events, socialising and networking with journalists, and be on call in the event of any crisis situations

Passion and experience within casual dining sector a preference

Key Skills + Qualifications

Excellent communication skills

Excellent speaking and presentation skills with a creative, collaborative, positive and can-do approach

Strong IT skills in Word, Excel, PowerPoint and other essential reporting / monitoring systems

Degree educated in marketing, design or management