Partnership Insights Lead: Data-Driven Revenue Growth

Tottenham Hotspur Football Club; Greater London; Sur place; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Tottenham Hotspur Football Club is seeking a Partnership Insights Manager to lead data-driven insight across the Partnerships team, influencing sales, renewals and category strategy. You will provide audience evidence, ROI storytelling and KPI-led measurement to strengthen the partnership proposition.

In this role you will manage a research plan, work with external suppliers, and champion AI-informed insights while ensuring outputs comply with club policies.

Qualifications

• Proven experience in audience insight, research, sponsorship strategy or partnership performance analysis.
• Experience supporting a revenue-generating team; insight drives prospecting, sales, activation and renewals.
• Strong quantitative and qualitative analysis with ROI/impact modelling basics.
• Experience setting partner KPIs and running measurement and recap programmes.
• Advanced Excel and PowerPoint; Power BI experience; CRM/reporting systems.

Responsabilités

• Own category strategy and target lists with sales leadership.
• Provide research data behind the Spurs partner proposition and ROI stories.
• Own measurement framework and plans for current partners.
• Sign off dashboards, quarterly reviews and end-of-season reports.
• Build value cases for priority renewals.
• Manage third-party research supplier.
• Develop data and measurement strategies with Partnerships.
• Provide audience evidence for packaging, pricing and rate-card reviews.
• Run quarterly opportunity review; track market trends and league changes.
• Champion AI innovation in research, analysis and reporting.
• Line manage Partnership Insights Executive.

Connaissances

Audience insight

Research methods

Sponsorship strategy

Partnership analysis

Team leadership

Outils

Power BI

Excel

CRM systems

Reporting tools

Description du poste

Tottenham Hotspur Football Club is seeking a Partnership Insights Manager to lead data-driven insight across the Partnerships team, influencing sales, renewals and category strategy. You will provide audience evidence, ROI storytelling and KPI-led measurement to strengthen the partnership proposition.

In this role you will manage a research plan, work with external suppliers, and champion AI-informed insights while ensuring outputs comply with club policies.