Partnership Insights Manager

Tottenham Hotspur Football Club; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Tottenham Hotspur Football Club is seeking a Partnership Insights Manager to lead data-driven insight across the Partnerships team, influencing sales, renewals and category strategy. You will provide audience evidence, ROI storytelling and KPI-led measurement to strengthen the partnership proposition.

In this role you will manage a research plan, work with external suppliers, and champion AI-informed insights while ensuring outputs comply with club policies.

Qualifications

• Proven experience in audience insight, research, sponsorship strategy or partnership performance analysis.
• Experience supporting a revenue-generating team; insight drives prospecting, sales, activation and renewals.
• Strong quantitative and qualitative analysis with ROI/impact modelling basics.
• Experience setting partner KPIs and running measurement and recap programmes.
• Advanced Excel and PowerPoint; Power BI experience; CRM/reporting systems.

Responsibilities

• Own category strategy and target lists with sales leadership.
• Provide research data behind the Spurs partner proposition and ROI stories.
• Own measurement framework and plans for current partners.
• Sign off dashboards, quarterly reviews and end-of-season reports.
• Build value cases for priority renewals.
• Manage third-party research supplier.
• Develop data and measurement strategies with Partnerships.
• Provide audience evidence for packaging, pricing and rate-card reviews.
• Run quarterly opportunity review; track market trends and league changes.
• Champion AI innovation in research, analysis and reporting.
• Line manage Partnership Insights Executive.

Skills

Audience insight

Research methods

Sponsorship strategy

Partnership analysis

Team leadership

Tools

Power BI

Excel

CRM systems

Reporting tools

Job description

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We are at our brightest when we’re all together. Our club, our teams, our community. We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our fans at the heart of everything we do as we continue to strengthen our connection with our DNA, our home, and each other.

We’re at our brightest when we’re all together. Our Club, our teams, our community.

Role Purpose

The Club is seeking a Partnership Insights Manager on our Commercial Operations team within Partnerships to lead and support the team’s insight-led sales and partner-servicing model, championing data-driven decisions that help Spurs win new business, grow revenue and renew current business.

Supporting every revenue generator, the role provides distinctive insight on our fans, audiences and partner brands to strengthen storytelling across the sales cycle, and leads the research, measurement and audience insight strategy for Partnerships.

The Partnerships Insights Manager is a trusted adviser to department leadership on sales and renewal processes, sets KPIs and return-on-objective measures with Partnership Activation; and helps sharpen prospecting and category selling, spot emerging opportunities.

Key Responsibilities

• Own category strategy and target lists alongside sales leadership with sizing new opportunities and areas in which align with revenue target and inventory focuses.


• Act as the research resource for partnership sales, supplying the data behind the Spurs partner proposition and presenting data-led ROI stories.


• Own the measurement framework and set measurement plans for current partners, curating framework based on partner KPI’s and defining partnership performance success.


• Sign off dashboards, quarterly reviews and mid- and end-of-season reports, acting as the data point of contact for internal and external stakeholders.


• Build value cases for priority renewals and replacement targets for any category at risk.


• Manage third-party research supplier, to ensure all research needs are met and each tool is used effectively.


• Build strong relationships with internal stakeholders from other departments and assist in the development of data and measurement strategies for Partnerships.


• Provide audience evidence for packaging, pricing and rate-card reviews with the Commercial Operations Manager.


• Run the quarterly opportunity review, tracking market trends and Premier League, FA and UEFA rule changes to spot new categories and inventory.


• Champion AI innovation across research, analysis and reporting, setting priorities for its use and checking AI-assisted outputs against Club policies.


• Line manage and develop a Partnership Insights Executive through mentorship and fostering a collaborative, data driven culture.

Person Specification

Personal Attributes

• Commercially curious, with an analytical and strategic mindset.


• Solutions-focused and innovative, with an appetite for AI and new research methods.


• Collaborative, building trusted relationships with colleagues, partners and suppliers.


• Accountable for high standards, with close attention to detail and sound judgement.


• Supportive people manager who develops others and prioritises competing demands effectively.

Skills and experience

• Proven experience in audience insight, research, sponsorship strategy or partnership performance analysis, ideally within sport, entertainment, media, a brand, an agency or a rights holder.


• Experience supporting a revenue-generating team, with a clear understanding of how insight drives prospecting, sales, activation and renewals.


• Strong quantitative and qualitative analysis, including research principles such as sampling and survey design, and building credible ROI and impact models.


• Experience setting partner KPIs and running measurement and recap programmes, including sponsorship valuation, brand tracking or media measurement.


• Advanced Excel and PowerPoint skills, with experience in Power BI or a comparable tool and in working with CRM and reporting systems.


• Experience managing third-party research and data suppliers.


• Experience leading or developing analysts, with strong project management and prioritisation skills.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.