Partner Communications Lead, Digital Strategy (Europe)

Apple Technical Recruitment; Greater London; On-site; GBP 75,000 - 120,000; Full time

Job summary

Apple is seeking a Partner Communications Manager, Digital Specialist for Europe to lead marketing communications strategy, planning and execution for Apple products in the indirect channel. The role drives partner journeys, campaigns and creative with major brands worldwide.

You will collaborate across WW Partner Communications to shape digital strategies, CX journeys, and cross-channel execution while growing partner CRM and customer experiences.

Qualifications

• Drive innovative digital partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
• Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of digital and CRM internally and externally with partners.
• Work with Worldwide (WW) Partner Communications teams to identify and develop partner digital strategies, CX consumer journeys, cross digital channels.
• Focus on driving growth via partner digital touchpoint, CRM and CX
• International travel may be required 2-3 times per year.

Responsibilities

• 7+ years experience in marketing communications
• Experience in brand communications - from strategy to execution to analysis of results
• Experience in digital marketing and CRM strategy & execution
• Familiarity with AI-powered marketing tools (e.g. content generation, analytics, automation) and an understanding of how they can enhance campaign performance and efficiency.
• Experience in international account management and/or strategy at a advertising agency or in-house marketing communications for a global brand for consumer and/or business audiences.
• Ability to delve deep into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities.
• Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward.
• Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns.
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.
• You can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization.
• Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.

Skills

Marketing communications

Brand communications

Digital marketing

CRM strategy

AI marketing tools

International account management

Partner insights

Digital platforms

Performance marketing

Stakeholder influence

Strategic planning

Leadership

Business strategy

MBA

Education

Bachelor’s degree

MBA

Advanced business degree

Tools

AI tools

Job description

Apple is seeking a Partner Communications Manager, Digital Specialist for Europe to lead marketing communications strategy, planning and execution for Apple products in the indirect channel. The role drives partner journeys, campaigns and creative with major brands worldwide.

You will collaborate across WW Partner Communications to shape digital strategies, CX journeys, and cross-channel execution while growing partner CRM and customer experiences.