Paid Social Media Manager

Identify Talent; Hull and East Yorkshire; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Identify Talent is seeking a Paid Social Media Manager in East Yorkshire with hybrid working. You will own the paid social function day-to-day, from shaping strategy and audiences to hands-on build, optimisation and client communication.

The role offers progression toward Google Ads and broader performance media ownership, with a salary of £35,000-£45,000 DOE. You will manage campaigns across Meta and other platforms, testing creatives and bidding strategies, while ensuring budgets are used

Qualifications

• Ownership of paid social campaigns from strategy to reporting.
• Develop and implement campaigns across Meta; other platforms a bonus.
• Manage budgets in a commercially responsible way.
• Test creatives, audiences and bidding strategies using data.
• Set up and monitor conversion tracking (pixels/events).
• Communicate insights and recommendations to clients.

Responsibilities

• Own the paid social function day-to-day from strategy to reporting.
• Lead on planning, execution and optimisation of campaigns across Meta and other platforms.
• Collaborate with the paid media lead to broaden skills in Google Ads.

Skills

Paid Social Strategy

Campaign Management

Data Analysis

Client Communication

Budget Management

Tools

Google Tag Manager

Google Ads

Job description

Paid Social Media Manager

East Yorkshire| Hybrid Working

£35,000 - £45,000 (DOE)

Are you a paid social specialist who wants full ownership of performance and the chance to deepen your skills beyond Meta into Google Ads?

We're supporting a growing, independently owned digital agency with the appointment of a Paid Social Media Manager. You'll take the lead on planning, executing and optimising performance campaigns across Meta and other paid social platforms, while developing your capability in Google Ads over time.

The Role

You'll own the paid social function day-to-day - from shaping strategy and audiences through to hands-on build, optimisation, reporting and client communication. Alongside this, you'll work closely with the existing paid media lead to broaden your skills in Google Ads so you can eventually manage full-funnel performance across both paid social and search.

We're Looking For Someone Who Can:

• Develop and deliver performance-focused paid social strategies (Meta essential; LinkedIn/TikTok/Snapchat a bonus)


• Own hands-on build, optimisation and scaling of campaigns across multiple clients


• Manage and optimise meaningful budgets in a commercially responsible way


• Test creatives, audiences and bidding strategies methodically, using data to guide decisions


• Work with conversion tracking (e.g. pixels, events) and liaise on Google Tag Manager where needed


• Turn performance data into clear, client-ready insight and recommendations


• Present confidently to clients, explaining what's working, what's not and what you'll do next


• Show the right mindset to develop into Google Ads and broader paid media ownership over time

If you're currently a paid social specialist looking for more responsibility, variety and room to grow into a wider performance media role, we'd like to hear from you