Paid Media Manager

Craft Agency Ltd.; Manchester; Hybrid; GBP 35,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Training and development budget

Job summary

Craft Agency Ltd. is seeking a hands-on paid media specialist to own the execution across paid social and digital campaigns. You will set up ads, build audiences and KPIs, optimise in-flight, and report on performance while deciding where to allocate spend.

You will manage budget decisions with a peer, supported by two resilience managers. The role embraces an evolving always-on model and requires strong fluency in the Google stack.

Qualifications

• Two years hands-on paid media experience.
• Experience across agency or in-house environments welcome.
• Fluency with paid social and Google stack required.

Responsibilities

• Own execution across paid social and digital channels.
• Set up ads, build audiences and KPIs, and in-flight optimisation.
• Lead reporting and channel mix decisions with budget ownership.
• Collaborate with peers on a high-velocity, always-on model.

Skills

Paid media

Paid social

Analytics

Budget management

Tools

Meta

TikTok

LinkedIn

Google Ads

GA4

YouTube

Job description

Looking for a hands-on paid media role at a specialist B2B agency, offering the opportunity to work across a client list that runs to some of the world’s most recognised food, beverage and hospitality brands? This is an agency that’s growing fast, leading in its sector and has multiple award wins up its sleeve.

The Role

You’ll own the execution across paid social and digital, setting up ads, building audiences and KPIs, in-flight optimisation, reporting, and deciding which channels the spend goes on and against which audiences. You’ll work across Meta, TikTok, LinkedIn, Google Ads, GA4 and YouTube, with PPC and SEO as a secondary priority.

Budget ownership sits with you and one peer. You make the day-to-day media decisions; two Performance Marketing Managers act as your backup and handle client and strategic oversight rather than looking over your shoulder. The team is moving from traditional campaign funnels toward an always-on model – more repeatable and more sustainable from a workload point of view.

The Package

• £35,000 – £38,000
• Hybrid working: three days per week in the office
• Either Manchester- or Bedfordshire-based
• Training and development budget

The Person

You’ve spent roughly two years at the hands-on end of paid media: setting up campaigns, building audiences, optimising in-flight and reporting. Experience is open across agency or in-house, B2C or B2B, as long as you’re fluent across paid social and the Google stack.