Paid Social Media Manager

Identify Talent; Hessle; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Identify Talent is recruiting a Paid Social Media Manager for the East Yorkshire area. This role involves owning planning, execution and optimisation of campaigns across Meta and other paid channels, with a clear path to developing Google Ads expertise over time.

You will lead the paid social function day-to-day, shaping strategy and audiences, building campaigns, and reporting results for multiple clients. The role is hybrid, with opportunities to grow into broader performance media ownership.

Qualifications

• Experience managing paid social campaigns across Meta platforms.
• Ability to optimise campaigns and report findings to clients.
• Willingness to develop Google Ads knowledge over time.

Responsibilities

• Own the paid social strategy and day-to-day campaign management.
• Handle audience shaping, tracking, and reporting for clients.
• Collaborate with the paid media lead to expand to Google Ads.
• Test and optimise creatives, audiences, and bidding strategies.
• Present insights and recommendations to clients and stakeholders.

Skills

Paid social

Campaign management

Google Ads

Meta

Analytics

Tools

LinkedIn

Job description

Paid Social Media Manager

East Yorkshire| Hybrid Working

£35,000 - £45,000 (DOE)

Are you a paid social specialist who wants full ownership of performance and the chance to deepen your skills beyond Meta into Google Ads?

We're supporting a growing, independently owned digital agency with the appointment of a Paid Social Media Manager. You'll take the lead on planning, executing and optimising performance campaigns across Meta and other paid social platforms, while developing your capability in Google Ads over time.

The Role

You'll own the paid social function day-to-day - from shaping strategy and audiences through to hands‑on build, optimisation, reporting and client communication. Alongside this, you'll work closely with the existing paid media lead to broaden your skills in Google Ads so you can eventually manage full‑funnel performance across both paid social and search.

We're Looking For Someone Who Can:

• Develop and deliver performance‑focused paid social strategies (Meta essential; LinkedIn/TikTok/Snapchat a bonus)
• Own hands‑on build, optimisation and scaling of campaigns across multiple clients
• Manage and optimise meaningful budgets in a commercially responsible way
• Test creatives, audiences and bidding strategies methodically, using data to guide decisions
• Work with conversion tracking (e.g. pixels, events) and liaise on Google Tag Manager where needed
• Turn performance data into clear, client‑ready insight and recommendations
• Present confidently to clients, explaining what's working, what isn't and what you'll do next
• Show the right mindset to develop into Google Ads and broader paid media ownership over time

If you're currently a paid social specialist looking for more responsibility, variety and room to grow into a wider performance media role, we'd like to hear from you