Paid Media Specialist

Identify Talent; Willerby; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Identify Talent is seeking a Paid Media Specialist to join our growing digital agency team in Hull on a hybrid basis. You will own planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other platforms.

The role requires developing multi-channel paid media strategies, managing substantial budgets, building conversion-focused campaigns, implementing tracking with GTM, and creating dashboards with commercial insights for clients.

Qualifications

• Own planning, execution and optimisation of multi-channel campaigns.
• Develop and deliver paid media strategies across platforms.
• Provide insights through performance reporting and analysis.

Responsibilities

• Develop multi-channel paid media strategies.
• Manage significant budgets across Google Ads, Meta and LinkedIn.
• Build and optimise conversion-focused campaigns.
• Implement and oversee conversion tracking using Google Tag Manager.
• Create meaningful reporting dashboards and provide commercial insights.
• Analyse performance data and make strategic recommendations.
• Present confidently to clients and stakeholders.
• Stay ahead of platform developments and industry trends.

Skills

Paid media strategy

Campaign planning

Audience targeting

Campaign optimization

Performance reporting

Performance analysis

Client presentation

Industry trends

Tools

Google Ads

Meta (Facebook)

LinkedIn

Google Tag Manager

Job description

Paid Media Specialist

Hull | Hybrid Working

£30,000 - £45,000 (DOE)

Are you a paid media specialist who enjoys owning strategy as well as delivery?

We're supporting a growing digital agency with the appointment of a Paid Media Manager to lead the planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other digital platforms.

The Role

You'll be responsible for managing the entire advertising lifecycle, from campaign planning and audience targeting through to optimisation, reporting and performance analysis.

We're Looking For Someone Who Can:

• Develop and deliver multi-channel paid media strategies
• Manage significant budgets across Google Ads, Meta and LinkedIn
• Build and optimise conversion-focused campaigns
• Implement and oversee conversion tracking using Google Tag Manager
• Create meaningful reporting dashboards and provide commercial insights
• Analyse performance data and make strategic recommendations
• Present confidently to clients and stakeholders
• Stay ahead of platform developments and industry trends