Paid Social Manager

Aspire; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

Aspire in London (Belgravia) seeks a Paid Social Manager to own the paid social journey for a premium proposition across luxury hospitality and lifestyle brands.

You will manage strategy, audience development, campaign execution and reporting, with strong emphasis on creative testing and data-driven optimisation across Meta.

Qualifications

• Experience in paid social advertising across Meta platforms.
• Ability to own campaigns from strategy through to execution.
• Strong understanding of lead generation and ROI measurement.

Responsibilities

• Own the paid social strategy across multiple brands and propositions.
• Plan, launch and optimise campaigns primarily across Meta.
• Manage budgets against lead generation, CPL, conversions and ROI.
• Develop prospecting, audience segmentation and retargeting strategies.
• Test audiences, creative, messaging and campaign structures.
• Collaborate with creative teams to produce high-performing content.
• Utilise CRM and lead data to assess lead quality and journey.
• Monitor tracking, attribution and campaign performance.
• Identify opportunities to improve conversion rates and efficiency.
• Produce regular performance reports with actionable recommendations.
• Engage with senior stakeholders, agencies and external partners.

Skills

Paid social strategy

Campaign management

Lead generation

Audience segmentation

Retargeting

Budget management

Creative testing

Performance reporting

CRM data usage

Analytical thinking

Tools

Meta Ads Manager

CRM software

Job description

PAID SOCIAL MANAGER
Belgravia, London | £55,000 | ASAP START - 1 MONTH NOTICE OR LESS

If you're a Paid Social Manager looking for something a little different, this could be worth a look.

We're working with a highly distinctive London-based business operating across luxury hospitality, private membership, wellness, property and lifestyle.

With a collection of beautifully designed London residences, exceptional hospitality and a highly personalised member experience, the business has created a proposition unlike anything else in the market.

They're now looking for a Paid Social Manager to take ownership of how that proposition reaches its audiences digitally.

This is a hands-on, commercially focused role with significant ownership of paid social, particularly across Meta.

You’ll be responsible for the full paid social journey - from strategy and audience development through to campaign execution, creative testing, optimisation, lead generation and reporting.

And because the proposition is so visual, you’ll have a genuinely exciting brand to work with.

Think beautiful properties, exceptional hospitality, wellness, experiences, dining and premium lifestyle content rather than another generic performance marketing account.

What you'll be doing

• Own the paid social strategy across multiple brands and propositions.
• Plan, launch and optimise campaigns primarily across Meta.
• Manage paid social budgets against lead generation, CPL, conversion and ROI.
• Develop prospecting, audience segmentation and retargeting strategies.
• Test audiences, creative, messaging and campaign structures.
• Work closely with creative teams to develop high-performing paid social content.
• Use CRM and lead data to understand lead quality and the wider customer journey.
• Monitor tracking, attribution and campaign performance.
• Identify opportunities to improve conversion rates and campaign efficiency.
• Produce regular performance reports and turn data into actionable recommendations.
• Work with senior stakeholders, agencies and external partners.
• Stay ahead of changes across Meta and the wider paid social landscape.

You’ll also have a strong influence on the creative direction of paid social.

You’ll need to understand what makes premium creative work, how to translate a brand proposition into compelling social advertising and when creative needs to be optimised for performance rather than simply looking good.

What they're looking for

They’re looking for an experienced Paid Social Manager who is comfortable owning campaigns, budgets and strategy.

You’ll have strong experience across:

• Meta Ads Manager
• Paid social strategy and campaign management
• Lead generation
• Audience segmentation and retargeting
• Budget management and optimisation
• Creative testing
• Performance analysis and reporting
• Conversion tracking and attribution
• CRM and lead-quality data

Your sector background could come from a number of different environments.

Experience in luxury property investment, real estate, private healthcare, private members clubs, luxury hospitality, wellness, travel, premium lifestyle or other high-end consumer businesses would all be highly relevant.

What matters most is that you’ve worked with a premium proposition, high-value customer journey and considered purchase decision, and know how paid social can be used to attract, nurture and convert the right audience.

You’ll be both analytical and creative - someone who can understand the numbers but also has a strong instinct for what makes great social advertising.

Most importantly, you’re someone who wants to have real ownership.

This isn’t a role where you’ll simply be handed campaigns to run. You’ll have the opportunity to shape the strategy, challenge creative, test new ideas and make a measurable impact on growth.

The opportunity

Belgravia, London - main office
Travel to three additional London sites, all within easy reach by Tube
£50,000
ASAP start - candidates with a 1-month notice period or less preferred
Significant ownership of paid social and lead generation
Premium, highly visual brand proposition
Genuine strategic and commercial responsibility
Luxury hospitality and private members club environment

We Are Aspire Ltd are a Disability Confident Committed employer